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All Journal JURNAL ULET (Utility, Earning and Tax) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Hizkia Rikcanto
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Chatgpt Socialization in Increasing MSME Market Share in Rural Areas Alan Rakhmat Putra; Nabila Cecilia Marasabesy; Damar Rais; Ratna Ayu Pawestri Kusuma Dewi; Hizkia Rikcanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3905

Abstract

This Community Service (PkM) activity aims to increase the market share and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) operating in rural areas through intensive socialization and training on the use of ChatGPT as an artificial intelligence (AI) tool . MSMEs in the focus area face digital marketing challenges that limit market reach. The PkM program was implemented for one week in the month of [Mention Month/Year of PkM] in three specific locations: Kersik Tuo Village (Kerinci, Jambi), which focuses on agribusiness; Untia Village (Makassar, South Sulawesi), which focuses on culinary and seafood; and Klampar Village (Pamekasan, Madura), which focuses on batik crafts. The methods used were hands -on training and individual mentoring. The PkM participants consisted of 90 MSMEs (30 participants from each village/sub-district) from the craft, culinary, and agribusiness sectors. The training materials included (a) a basic introduction to ChatGPT; (b) prompt engineering techniques for creating persuasive product descriptions and structured social media captions ; and (c) using ChatGPT as a simple market research assistant. Evaluation was conducted through measuring improvements in AI literacy (pre-test and post-test) and the resulting marketing content prototypes . The PkM results showed a significant increase in AI literacy (mean post-test score increased$35\%$compared to the pre-test) and the participants' ability to create professional digital marketing content in a short time. After the training,$85\%$Participants expressed optimism about immediately implementing ChatGPT in their daily marketing operations. The activity concluded that ChatGPT can serve as an effective digital equalization tool, reducing the technology access gap between urban and rural MSMEs, and directly increasing the potential market share of MSMEs in these villages.
PENDEKATAN EFEKTIF DALAM MENENTUKAN HARGA JUAL MELALUI PERHITUNGAN HARGA POKOK PRODUKSI PADA USAHA GORONG-GORONG BAPAK SARIFUDIN Sri Wahyuni; Tuti Fitriani; Hizkia Rikcanto
JURNAL ULET (Utility, Earning and Tax) Vol. 9 No. 2 (2025): JURNAL ULET (Utility, Earning and Tax)
Publisher : Unit Pengelola dan Pengembangan Jurnal Ilmiah dan Informasi (UPPJII) STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore an effective approach in determining selling prices in Mr. Sarifudin's main business, which previously faced problems in the classification of production costs and inaccurate setting of selling prices. The method used is a descriptive method, this study focuses on the calculation of the cost of production (COG) and selling price, with quantitative data that includes raw material costs, labor, and factory overhead, which are collected through observation, interviews, and documentation. The results of this analysis show that the total cost of production for 2023 is IDR 190,771,360, - or IDR 104,877, - per unit. Furthermore, the ideal selling price with  the cost plus pricing method  is IDR 174,877 per production unit plus a margin of IDR 70,000,-, which is higher and more realistic than the company's initial selling price.
Co-Authors Alan Rakhmat Putra Damar Rais Nabila Cecilia Marasabesy Ratna Ayu Pawestri Kusuma Dewi Sri Wahyuni Tuti Fitriani