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All Journal Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vidya Ramadhan Putra Pratama
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Other

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Socialization of the Use of Google Gemini to Improve the Quality of Financial Management and Marketing of MSMEs in Indonesia: Penelitian Nadjah Thalib; Dewi Mariam Widiniarsih; M.Pahlan; Dinesh Basti Farani; Vidya Ramadhan Putra Pratama
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3962

Abstract

This Community Service (PkM) activity aims to improve the quality of Financial Management and Digital Marketing of Micro, Small, and Medium Enterprises (MSMEs) through socialization and intensive training on the use of Google Gemini (Generative AI Model). MSMEs in the focus areas (Merauke, South Sumatra, Central Java, Makassar, and Palangkaraya) often face bottleneck challenges in accurate financial recording and creating effective marketing content strategies, which limits their growth and competitiveness. The PkM program was implemented for ten days in the month of [Mention Month/Year of PkM] with a blended training method (virtual and limited face-to-face) and specific case mentoring .The PkM participants consisted of 150 MSMEs (30 participants per location) operating in the service, trade, and processing sectors. The training materials covered (a) the use of Gemini to create daily cash report templates and calculate the cost of goods sold (COGS); and (b) the use of Gemini to formulate marketing content and copywriting strategies tailored to the local target market. Evaluation was conducted through measuring the increase in AI-Financial and AI-Marketing literacy (pre-test and post-test) as well as output prototypes (simple financial reports and marketing campaigns ) produced by participants. The PKM results showed a significant increase in participants' understanding of the Gemini application for both functions (the average post-test score increased$\approx 38\%$compared to the pre-test). Participants successfully created a more structured daily cash report prototype and a more creative marketing campaign . This activity concluded that Google Gemini functions as a user-friendly and effective management tool , capable of quickly overcoming administrative and creative challenges for MSMEs, ultimately supporting increased operational efficiency and market share .
The Effect of Gold Prices on The Composite Stock Price Index with Inflation as A Moderating Variable Marieska Lupikawaty; Novitasari; Angga Nugraha; Vidya Ramadhan Putra Pratama; Riris Lawitta
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1603

Abstract

This study aims to analyze the influence of global gold price fluctuations on the Jakarta Composite Index (JCI), with inflation as a moderating variable. Using portfolio theory and the efficient market hypothesis, this study examines gold as a safe-haven asset and its relationship with the domestic capital market during periods of inflationary pressure. The data used are secondary time series data analyzed using the Moderate Regression Analysis (MRA) method. The results show that gold prices have a significant influence on JCI movements, but the strength of this relationship depends strongly on the inflation rate. Inflation is found to act as a moderating variable, strengthening the shift in investment from the stock market to gold when the currency's purchasing power declines. This research provides strategic implications for investors in diversifying their portfolios and for policymakers in maintaining the stability of the national financial market.
Co-Authors Angga Nugraha Dewi Mariam Widiniarsih Dinesh Basti Farani M.Pahlan Marieska Lupikawaty Nadjah Thalib NOVITASARI Riris Lawitta