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PENGARUH KEMAMPUAN KERJA DAN PENGALAMAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS SATUAN POLISI PAMONG PRAJA DAN PEMADAM KEBAKARAN KABUPATEN LAHAT Dinata, Febri; Kasinem; M.Pahlan
Journal of Economics and Development Vol. 2 No. 2 (2025): Journal of Economics and Development (JEnD)
Publisher : CV. Cendikiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/jend.v2i2.486

Abstract

This study aims to determine how work ability and work experience partially and simultaneously influence employee performance at the Lahat Regency Civil Service Police and Fire Department. The sample size for this study was 91 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS software, resulting in a regression equation. The results of this study indicate a significant effect between work ability and employee performance at the Lahat Regency Civil Service Police and Fire Department. There is also a significant effect between work experience and employee performance at the Lahat Regency Civil Service Police and Fire Department. The F-test indicates that work ability and work experience simultaneously influence employee performance at the Lahat Regency Civil Service Police and Fire Department.
Socialization of the Use of Google Gemini to Improve the Quality of Financial Management and Marketing of MSMEs in Indonesia: Penelitian Nadjah Thalib; Dewi Mariam Widiniarsih; M.Pahlan; Dinesh Basti Farani; Vidya Ramadhan Putra Pratama
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3962

Abstract

This Community Service (PkM) activity aims to improve the quality of Financial Management and Digital Marketing of Micro, Small, and Medium Enterprises (MSMEs) through socialization and intensive training on the use of Google Gemini (Generative AI Model). MSMEs in the focus areas (Merauke, South Sumatra, Central Java, Makassar, and Palangkaraya) often face bottleneck challenges in accurate financial recording and creating effective marketing content strategies, which limits their growth and competitiveness. The PkM program was implemented for ten days in the month of [Mention Month/Year of PkM] with a blended training method (virtual and limited face-to-face) and specific case mentoring .The PkM participants consisted of 150 MSMEs (30 participants per location) operating in the service, trade, and processing sectors. The training materials covered (a) the use of Gemini to create daily cash report templates and calculate the cost of goods sold (COGS); and (b) the use of Gemini to formulate marketing content and copywriting strategies tailored to the local target market. Evaluation was conducted through measuring the increase in AI-Financial and AI-Marketing literacy (pre-test and post-test) as well as output prototypes (simple financial reports and marketing campaigns ) produced by participants. The PKM results showed a significant increase in participants' understanding of the Gemini application for both functions (the average post-test score increased$\approx 38\%$compared to the pre-test). Participants successfully created a more structured daily cash report prototype and a more creative marketing campaign . This activity concluded that Google Gemini functions as a user-friendly and effective management tool , capable of quickly overcoming administrative and creative challenges for MSMEs, ultimately supporting increased operational efficiency and market share .