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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Lutpiah, Silmi
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Strategi Go Digital Grow Financial dalam Penguatan Manajemen Keuangan dan Perluasan Pasar UMKM di Desa Sukaraja Kecamatan Rajapolah : Pengabdian Rachmanda, Yudi Setia; Jayanto, Pery; Darussilmi, Muhamad Alpin; Lutpiah, Silmi; Rahmawati, Suci; Fauzan, Fiqri; Ulum, Aep Saepul; Fauziah, Eva
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4081

Abstract

The Go Digital Grow Financial program, implemented through the Community Service Program (KKN) in Sukaraja Village, Rajapolah District, aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in facing the digital era. MSMEs in this village still encounter several limitations, such as low digital literacy, limited market reach, and weak financial management. The program was carried out in several stages, including observation, training, digital marketing practices, and assistance in simple financial recording based on SAK EMKM. The results showed significant improvements in the ability of MSME actors to utilize e-commerce, create product catalogs, and manage online promotions. In addition, participants began to understand the importance of daily cash recording, separating personal and business finances, and maintaining discipline in cash flow management. This program has proven effective in boosting entrepreneurs’ confidence to expand their markets and establish more transparent financial management. However, challenges remain, particularly technological infrastructure limitations and the need for continuous mentoring.
Co-Authors Darussilmi, Muhamad Alpin Eva Fauziah Fauzan, Fiqri Jayanto, Pery Suci Rahmawati, Suci Ulum, Aep Saepul Yudi Setia Rachmanda