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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK
I.A. Oka Martini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor Penting dalam Meningkatkan Loyalitas Pelanggan Jepunayu Salon I.A. Oka Martini; Ni Kadek Dwi Anatasya
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5912

Abstract

The phenomenon of negative reviews found at JEPUNAYU Salon reflects customer dissatisfaction that not only damages the salon’s reputation but also potentially erodes satisfaction levels and, ultimately, affects customer loyalty. This study aims to identify the influence of several variables, including service quality, store atmosphere, customer satisfaction, and customer loyalty at JEPUNAYU Salon. The research involved 108 respondents, and the data were processed using SmartPLS 4 software. This research employed quantitative data obtained from both primary and secondary sources. Data collection was conducted through questionnaires, and data analysis techniques included validity testing, reliability testing, measurement model (outer model), structural model (inner model), and hypothesis testing. The results show that service quality has a positive and significant effect on customer loyalty at JEPUNAYU Salon. Service quality also has a positive and significant effect on customer satisfaction. Store atmosphere positively and significantly affects customer satisfaction and customer loyalty. Furthermore, customer satisfaction positively and significantly affects customer loyalty. Customer satisfaction serves as a mediating variable that strengthens the influence of service quality on customer loyalty, as well as mediating the relationship between store atmosphere and customer loyalty at JEPUNAYU Salon. Future research is suggested to include additional variables to obtain more comprehensive results. Moreover, subsequent studies can be conducted in other service sectors to examine the consistency of the effects of service quality and store atmosphere on customer loyalty.
Variabel Penting dalam Meningkatkan Impulse Buying dengan Locus Of Control sebagai Moderasi I.A. Oka Martini; Ni Made Margareta
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9270

Abstract

This study aims to determine the effect of Shopee Paylater and shopping lifestyle on locus of control, as well as to examine the moderating role of impulse buying in the relationship between Shopee Paylater, shopping lifestyle, and locus of control. The sample in this study consisted of 110 individuals. The data analysis technique used was PLS 4. The results of the study showed that Shopee Paylater has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying, locus of control positively and significantly moderates the relationship between Shopee Paylater and impulse buying, and locus of control positively and significantly moderates the relationship between shopping lifestyle and impulse buying. The researcher recommends that Shopee offer more attractive promotions for the use of Shopee Paylater when shopping online, to encourage users to use Shopee Paylater more frequently, provide features that bring enjoyment during shopping, and ensure all products needed by consumers are available. Furthermore, it is important to always provide all the products that consumers need to encourage spontaneous purchases and offer more attractive promotions to encourage purchases without thorough consideration.
Analisis Peran Human Resources Department Dalam Meningkatkan Employer Branding Untuk Menarik Kandidat Berkualitas I Putu Bagus Purnama Putra; I.A. Oka Martini
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

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Abstract

Employer branding strategy remains a challenge for many companies. Companies face various obstacles in recruiting candidates who meet the required qualifications. This study aims to analyze the role of human resources department management in improving employer branding to attract quality candidates at PT. Khrisna Multi Lintas Cemerlang. This study uses a descriptive qualitative approach in the form of descriptive information from interviews and observations. In qualitative research, the quality of research is highly dependent on the quality and completeness of the resulting data. The data is then analyzed through steps such as data reduction, data presentation, and drawing conclusions. In checking the data, the researcher uses a data validity checking technique, namely triangulation. The results of this study indicate that the role of HRD in strengthening employer branding at PT. Khrisna Multi Lintas Cemerlang includes strategy formulation, communication of values ​​and culture, social media management, cross-division collaboration, and evaluation of branding effectiveness. Therefore, HRD not only functions as a human resource manager, but also as a strategic actor that contributes to the company's reputation and long-term business success. The strategies implemented by the Human Resources Department to strengthen employer branding to attract qualified candidates include: formulating strategies aligned with the company's vision and mission, consistently communicating company values ​​and culture, utilizing social media as a branding channel, cross-divisional collaboration for strategy integration, and periodically evaluating branding effectiveness.
Co-Authors I Putu Bagus Purnama Putra Ni Kadek Dwi Anatasya Ni Made Margareta