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Faktor Penting dalam Meningkatkan Loyalitas Pelanggan Jepunayu Salon I.A. Oka Martini; Ni Kadek Dwi Anatasya
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5912

Abstract

The phenomenon of negative reviews found at JEPUNAYU Salon reflects customer dissatisfaction that not only damages the salon’s reputation but also potentially erodes satisfaction levels and, ultimately, affects customer loyalty. This study aims to identify the influence of several variables, including service quality, store atmosphere, customer satisfaction, and customer loyalty at JEPUNAYU Salon. The research involved 108 respondents, and the data were processed using SmartPLS 4 software. This research employed quantitative data obtained from both primary and secondary sources. Data collection was conducted through questionnaires, and data analysis techniques included validity testing, reliability testing, measurement model (outer model), structural model (inner model), and hypothesis testing. The results show that service quality has a positive and significant effect on customer loyalty at JEPUNAYU Salon. Service quality also has a positive and significant effect on customer satisfaction. Store atmosphere positively and significantly affects customer satisfaction and customer loyalty. Furthermore, customer satisfaction positively and significantly affects customer loyalty. Customer satisfaction serves as a mediating variable that strengthens the influence of service quality on customer loyalty, as well as mediating the relationship between store atmosphere and customer loyalty at JEPUNAYU Salon. Future research is suggested to include additional variables to obtain more comprehensive results. Moreover, subsequent studies can be conducted in other service sectors to examine the consistency of the effects of service quality and store atmosphere on customer loyalty.
Dinamika Konflik dalam Organisasi: Identifikasi Ciri-Ciri dan Faktor Penyebabnya I Gusti Ayu Apsari Pradnya Dewi; Ni Putu Keisya Anatasia; Ni Kadek Dwi Anatasya; Ni Putu Friska Ayu Damayanti; Ni Luh Nadia Eka Yanthi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9728

Abstract

This study aims to examine in depth the concept of conflict, characteristics of conflict, and factors causing conflict based on theoretical perspectives and previous research findings. This study uses a qualitative approach with a library research method, which utilizes secondary data in the form of textbooks on management and organizational behavior, national and international scientific journals, and academic articles relevant to the topic of conflict. Data collection was conducted through documentation studies, then analyzed using qualitative descriptive analysis techniques by classifying conflict concepts, identifying the main characteristics of conflict, and analyzing various factors causing conflict in a systematic and comprehensive manner. The results of the study show that conflict is a phenomenon that cannot be separated from the dynamics of individual and group interactions in organizations and educational environments. Conflict generally arises due to differences in interests, perceptions, values, attitudes, backgrounds, and goals to be achieved. Therefore, a comprehensive understanding of the concepts, characteristics, and causes of conflict is very important as a basis for designing effective, constructive, and sustainable conflict management strategies to improve organizational performance and the quality of work and learning relationships.