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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Poltekita: Jurnal Ilmu Kesehatan
Prasetiyo, Suraji Heri
Unknown Affiliation
Dentistry Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology

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Health Communication Strategies for Wolbachia Mosquito Implementation in Dengue Prevention: A Case Study in Bontang City Prasetiyo, Suraji Heri; Pawito, Pawito; Anggreni, Likha Sari
Poltekita: Jurnal Ilmu Kesehatan Vol. 19 No. 2 (2025)
Publisher : Poltekkes Kemenkes Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33860/jik.v19i2.4204

Abstract

Dengue Hemorrhagic Fever (DHF) remains a serious public health issue in Indonesia. One of the innovations developed to reduce the number of DHF cases is the implementation of Wolbachia-infected Aedes aegypti mosquitoes. This study aims to describe and evaluate the health communication strategies used in the implementation of Wolbachia mosquitoes in Bontang City, East Kalimantan The study employs a qualitative case study design, using four Focus Group Discussions (FGDs) with 32 participants, including community health volunteers (cadres, i.e. community health volunteers), household foster parents, sub-district officials, and health center staff. Thematic analysis was conducted with source triangulation to ensure data validity based on community perceptions, the socialization process, implementation challenges, and stakeholder support.. The results indicate mixed outcomes: positive acceptance was initially supported by trust in health workers, clear explanations of Wolbachia’s biological role, and active involvement of community volunteers; however, several obstacles reduced support, including ongoing dengue cases, perceived increase in mosquito populations, misinformation and hoaxes on social media, weak cross-sector coordination, and cadre turnover without transition. Discontinuous communication strategies weakened the effectiveness of health message delivery to the community. Strengthening risk communication, broader public campaigns, and routine cross-sector evaluations are needed to ensure the program’s sustainability.
Kampanye Digital Partai Politik dalam Menarik Generasi Milenial Antara Retorika dan Realita Prasetiyo, Suraji Heri; Pawito; Anggreni , Likha Sari
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2204

Abstract

Dominasi generasi milenial dalam komposisi pemilih nasional mendorong partai politik mengadaptasi strategi komunikasi berbasis digital. Penelitian ini bertujuan menganalisis konstruksi retorika partai politik dalam kampanye digital Pemilu 2024 serta mengevaluasi kesesuaian antara narasi kampanye dan realisasi kebijakan pasca pemilu. Penelitian menggunakan pendekatan kualitatif dengan metode studi pustaka. Data sekunder diperoleh dari jurnal ilmiah, laporan survei lembaga, publikasi media, serta konten media sosial partai politik, yang kemudian dianalisis menggunakan teknik analisis isi dan wacana kritis. Hasil kajian menunjukan bahwa partai politik membangun retorika digital melalui kombinasi unsur pathos, ethos, dan logos dalam bentuk konten visual singkat, storytelling personal, klaim berbasis data, serta interaktivitas dua arah melalui live streaming dan forum daring. Strategi ini meningkatkan visibilitas dan keterlibatan digital, namun tidak secara signifikan meningkatkan kepercayaan maupun partisipasi politik formal generasi milenial. Selain itu, ditemukan kesenjangan substansial antara janji kampanye dan implementasi kebijakan, khususnya aspek alokasi anggaran, konsistensi timeline program, dan transparansi data.
Co-Authors Anggreni , Likha Sari Likha Sari Anggreni Pawito Pawito Pawito