Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal J-Coop : Journal of Co-operative
Eksa Mulyani
Universitas Koperasi Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Rancangan Strategi Komunikasi Pemasaran untuk Meningkatkan Eksistensi KOPTI Kota Bandung Ami Purnamawati; Eksa Mulyani
J-Coop : Journal of Co-operative Vol. 1 No. 1 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i1.15

Abstract

The producer cooperative supplying soybeans called Kopti Kota Bandung is a multipurpose cooperative. Its business units face some issues and one of is unoptimized marketing communication strategy causing member participation declining and its existence in wider community getting lesser. The purposes of the research were both to describe the implemented marketing communication and to design fit marketing communication strategies that can be applied in enhancing the presence of Kopti Kota Bandung. Using a case study approach, data obtained through observation, interviews, and literature study were analyzed descriptively. The results of this research depict the marketing communication processes that occur at Kopti both offline and online. Subsequently, the research outcomes take the form of a design for marketing communication strategies that can be implemented by Kopti in both online and offline contexts, utilizing social media as well as print and electronic media. These marketing communication strategies aim to enhance the presence of Kopti Kota Bandung and members can participate more actively, and the existence of Kopti Bandung is going to be more widely recognized.
Co-Authors Ami Purnamawati