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All Journal Observasi Coopetition : Jurnal Ilmiah Manajemen Koaliansi J-Coop : Journal of Co-operative E-Coops-Day : Jurnal Ilmiah Abdimas
Ami Purnamawati
Universitas Koperasi Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Kajian Media Online: Best Practice Manajemen Badan Usaha Milik Desa Dalam Menciptakan Ekonomi Inklusif Ami Purnamawati; Yuanita Indriani
Coopetition : Jurnal Ilmiah Manajemen Vol 12 No 2 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i2.453

Abstract

One of Indonesia policies to strengthen village economy is founding a village company owned by a smallest local government as the implementation of the Law No 32/2004 concerning Regional Administration. As the new economic institution, some villages still face many obstacles for understanding and implementing the law, finding business ideas, not to mention human resources as well as effective management. Ponggok Village managing its company effectively and creating inclusive economy is urgent to study as the best practice. It manages some business units (fish pond rent, convention hall, event organizer, mini market, family tourist attraction and underwater tourist attraction). In 2018 Tirta Mandiri – the name of the company - gained 16 billion rupiahs. It relies on the underwater attraction, as the main income. By using qualitative method, the online media news contents of the success were analyzed. The results show the potencies of initiating the water attraction business are the political will of the village head, natural resources and cooperation with a university; while people awareness, limited human resources and financial capital are the obstacles. The milestone of underwater attraction popularity begins by a visitor’s promotion on social media and other effective managements are the cooperation with a bank and implementation of people ownership policy. Those cause some progressive outputs which are the business management is getting improved; therefore it can hire more employees, is able to complete the facilities, and to conduct people welfare based programs. For maintaining the developed business existence, the stakeholders’ commitment, competence, consistence and creativity must be put on the first place.
Media, Perempuan, dan Kemandirian Ami Purnamawati
Observasi Vol 10, No 1 (2012): Citra Perempuan Dalam Media
Publisher : Observasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.622 KB)

Abstract

Fungsi media massa bagi masyarakat bukanlah memberikan informasi, dan hiburan semata, namun juga mendidik dan memberikan pembelajaran bagi para pembaca atau audiensnya. Konten pemberitaan yang memunculkan sosok perempuan mandiri dan berkarya akan memberikan pencerahan dan sumber inspirasi bagi para perempuan sehingga menjadi bahan pembelajaran bagi para perempuan untuk  berdaya dan mandiri.  Banyak faktor yang dapat dipelajari dari sebuah pemberitaan  tentang profil perempuan yang berkarya; di antaranya adalah  tujuan berkarir, latar belakang mengapa terjun pada bidangnya, pandangan  tentang perempuan ideal dan usaha-usaha yang harus dilakukan untuk terus berkembang dan berdaya. Audiens yang dapat menyerap berita seperti ini akan dapat terilhami untuk menggali potensi dirinya sehingga dapat tampil menjadi perempuan yang tidak hanya berguna bagi dirinya tapi menjadi inspirator bagi pihak lain.
Pengaruh Kualitas Pelayanan E-Commerce Shopee Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Ridha Nurakhmawati; Ami Purnamawati; Indra Fahmi
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 2 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i2.1881

Abstract

Cultural acculturation with a touch of technology is one of the phenomena driving changes in human life causing the emergence of electronic commerce. One of the most popular e-commerce sites is Shopee. Shopee has many users although in terms of their satisfaction, other e-commerces come first. Buyers will be satisfied after the purchase depending on the performance offered in relation to the buyer's expectations. So, the factor that affects e-satisfaction is e-service quality through purchase decisions. The method used in this research is a quantitative method. Using purposive sampling and quota sampling techniques due to the unknown population, the researchers obtained 143 respondents as the samples. The measuring instrument used was an open and closed questionnaire with a total of 26 statements and distributed via Google Form. The data analysis technique used path analysis and SPSS version 23 software. The research result shows that E-service quality has a significant indirect effect on E-satisfaction through commerce consumer purchasing decisions. The managerial efforts to improve e-service quality and customer satisfaction as an online buyer through purchasing decisions are identifying Shopee consumers more deeply from consumer behavior, improving Shopee features, and increasing purchasing decisions because it can potentially support the effect of service quality on Shopee customer satisfaction.
Formulasi Strategi Pengembangan Usaha Susu Sapi Perah Saeful Yusup, Aep; Purnamawati, Ami; Mulyana, Iwan
Koaliansi : Cooperative Journal Vol. 2 No. 1 (2022): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i1.2624

Abstract

The KSU Tandangsari Producer Cooperative is a cooperative whose members are dairy milk producers, which produce whole milk. To obtain a number of advantages and take advantage of market opportunities, it is necessary to conduct a comprehensive SWOT analysis with a Business Model Canvas approach. The purpose of this study is to conduct a SWOT analysis to determine both internal and external factors that can affect the dairy cow milk business, find out the position of cooperatives, formulate alternative strategies, set strategic priorities that can be applied and compile the development of a dairy cow milk business model. The method used in this study is a quantitative method with data collection techniques, namely interviews, observations and questionnaires. The results of this study are factors that affect the dairy business, including a high dairy cow population as well as the main force. The main drawback is the limitation of business capital at the breeder level. The main opportunity is a wide market opportunity and the main threat is the high price of additional feed. The position of the dairy cow milk business is in quadrant V which indicates the "Survive and Maintain" strategy. The main strategy that cooperatives can implement is the strategy of increasing farmer capital through programs from cooperatives and the government. In the preparation of the business model canvas, there is development in 5 blocks of the business model canvas, namely value propositions, customer relationships, key activities, key resources and revenue streams
Fenomenologi Koperasi Sebagai Katalis Kehidupan Generasi Muda Dalam Upaya Rebranding Koperasi Purnamawati, Ami; Indriani, Yuanita; Savitri Dewi, Lely
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4316

Abstract

Transnsforming cooperative values by education institutions in Indonesia would encourage their graduates become the agents of exchange of social and economic lives. Qualitatively cooperative development is still beyond expectation therefore some youths have negative cooperative image. The research purpose was to gain the impacts of cooperative education applying phenomenology method and the informants were alumni of Indonesia Institute of Cooperative Management. The results show that their involvement in cooperative due to its uniqueness, an ideal system, and benefits for members and communities. As a life catalist, cooperative enables people to gain economic benefits, develop thinking paradigm and personality, broader networkings as well. Nevertheless cooperative image is still perceived negatively such as unprosfessional management, single business unit, profit oriented, Syariah contra, and political issues. Some efforts are rebranding cooperative by changing mindset through education and training of cooperative and entrepreneurship, implementing cooperative values and principles, involving youth; hiring professional manager, encouraging members in investment, activating stakeholders; and publishing positive information.
Rancangan Strategi Komunikasi Pemasaran untuk Meningkatkan Eksistensi KOPTI Kota Bandung Ami Purnamawati; Eksa Mulyani
J-Coop : Journal of Co-operative Vol. 1 No. 1 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i1.15

Abstract

The producer cooperative supplying soybeans called Kopti Kota Bandung is a multipurpose cooperative. Its business units face some issues and one of is unoptimized marketing communication strategy causing member participation declining and its existence in wider community getting lesser. The purposes of the research were both to describe the implemented marketing communication and to design fit marketing communication strategies that can be applied in enhancing the presence of Kopti Kota Bandung. Using a case study approach, data obtained through observation, interviews, and literature study were analyzed descriptively. The results of this research depict the marketing communication processes that occur at Kopti both offline and online. Subsequently, the research outcomes take the form of a design for marketing communication strategies that can be implemented by Kopti in both online and offline contexts, utilizing social media as well as print and electronic media. These marketing communication strategies aim to enhance the presence of Kopti Kota Bandung and members can participate more actively, and the existence of Kopti Bandung is going to be more widely recognized.
Model Penyuluhan Sistem Resi Gudang sebagai Upaya Meningkatkan Minat Petani untuk Menjadi Anggota Koperasi Serba Usaha Niaga Mukti Kabupaten Cianjur Ami Purnamawati; Farahdiba Rifdah Chairani
J-Coop : Journal of Co-operative Vol. 1 No. 2 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i2.31

Abstract

Koperasi Serba Usaha Niaga Mukti in Cianjur Regency is a multi-purpose cooperative or cooperative that runs three business units, one of which is the warehouse receipt system unit. This unit is the research object as there were the number of farmers unfortunately non- cooperative members use the benefits of warehouse receipt system services. The warehouse receipt system has the potential to increase the existence of cooperatives in increasing the quantity of members through counseling. The aim of this research is to describe the warehouse receipt system extension communication model as an effort to increase farmers to become members of cooperatives, managerial efforts carried out by cooperatives to increase interest among farmers to become members of cooperatives. This research uses approaches to management theory, cooperatives, communication, and extension communication models. The results of this research indicate that the Mukti Commercial Multi-Enterprise Cooperative in Cianjur Regency still needs an ideal extension model to increase interest among farmers in becoming members of the cooperative.
Strategi Komunikasi Pemasaran Unit Susu Koperasi Pemasaran Mitra Jaya Mandiri Kepada Konsumen Akhir Dalam Meningkatkan Penjualan Susu Sapi Perah Ami Purnamawati; Rasty Astuti
J-Coop : Journal of Co-operative Vol. 2 No. 1 (2026): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v2i1.49

Abstract

Koperasi Pemasaran Mitra Jaya Mandiri Ciwidey as a marketing cooperative focused on managing and selling fresh cow’s milk produced by its member farmers. The milk business unit faces some challenges in increasing sales volume. One of the problems addressed in this study is the suboptimal marketing communication strategy, which has not yet reached end consumers broadly and sustainably. Although the cooperative has established close relationships with consumers, the communication approach used is still unstructured and has not fully leveraged the potential of other promotional media. This study aims to analyze the marketing communication strategies applied by the cooperative to increase the sales of fresh cow’s milk to end consumers. The communication strategies examined include Public Relations, Personal Selling, and Direct Marketing. Data were collected through questionnaires from end-consumer respondents and analyzed using descriptive statistical tabulation. The results indicate that Personal Selling is the most effective communication dimension in influencing purchasing decisions, while Public Relations requires improvement, particularly in delivering product information. Direct Marketing is proven effective in facilitating access to product information and ordering for consumers. Overall, the communication strategies implemented by the cooperative increase sales volume, but the purchase frequency still needs to be enhanced through additional strategies, such as regular promotions or loyalty programs
Pelatihan Perkoperasian bagi Anggota Koperasi Pegawai Pemerintah Daerah Khusus Ibukota Jakarta: Urgensi Komunikasi dalam Pengembangan Koperasi Ami Purnamawati
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 4 No 1 (2023): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

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Abstract

Koperasi merupakan wadah yang memiliki prinsip dari anggota, untuk anggota dan oleh anggota. Pada pernyataan tersebut tersirat jelas bagaimana partisipasi aktif anggota menjadi kekuatan dalam keberhasilan segala aspek koperasi. Aspek inti koperasi adalah aspek sumber daya manusia, aspek usaha, dan aspek permodalan koperasi. Dalam menjalankan seluruh aktivitasnya koperasi mensyaratkan sinergitas anggota, pengurus dan pengawas koperasi. Koperasi Pegawai Pemerintah Daerah (KPPD) DKI Jakarta yang jumlah anggotanya 10.214 orang secara rutin menyelenggarakan kegiatan pendidikan anggota sebagai implementasi dari nilai koperasi. Upaya untuk peningkatan pemahaman anggota tentang perkoperasian berkaitan dengan Pengembangan Bisnis Koperasi dilaksanakan pada tanggal 26-28 Agustus 2022, di Hotel Royal Safari Garden-Bogor. Salah satu topik yang menjadi pembahasan adalah Urgensi Komunikasi Dalam Pengembangan Koperasi. Pelatihan dilakukan dengan teknik presentasi, diskusi kelompok dan games. Teknik-teknik ini dilakukan sesuai dengan tujuan pelatihan untuk memberikan informasi sebagai upaya meningkatkan pemahaman anggota, mendorong anggota agar aktif memberikan tanggapan pada suatu pertanyaan dan terlibat aktif dalam sesi pelatihan. Metode tersebut dipilih dengan berdasar pada kondisi peserta pelatihan yang berasal dari dinas pemerintah yang berbeda dan belum saling mengenal. Pada saat kegiatan pemberian materi, para peserta berinteraksi dalam mengerjakan games dan diskusi kelompok. Peserta aktif dipilih oleh pemateri untuk disampaikan kepada panitia pelatihan yang akan mempertimbangkannya untuk mendapat reward pada saat upacara penutupan.
Event Management Praktik Lapang Mahasiswa Universitas Koperasi Indonesia di Daerah Istimewa Yogyakarta Ami Purnamawati
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 4 No 2 (2023): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

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Abstract

Proses belajar mengajar (PBM) mahasiswa semester VII Universitas Koperasi Indonesia (Ikopin University) diselenggarakan tidak hanya di dalam kelas namun juga di lapangan. Salah satunya adalah Praktik Lapang Perkoperasian yang mana untuk penyelesaian PBM mata kuliah ini dikelola oleh pihak universitas dengan membentuk kepanitiaan Praktik Lapang yang melibatkan pejabat struktural dari ranah universitas, fakultas dan program studi. Sebagai sebuah event, pengelolaan Praktik Lapang harus mempertimbangkan dan mengimplementasikan fungsi-fungsi manajemen untuk setiap elemen acara (event). Panitia merencanakannya dengan penyusunan Term of Reference (ToR) yang memuat latar belakang, maksud dan tujuan, tema kegiatan, anggaran, tempat praktik lapang, personel yang terlibat dan rangkaian kegiatannya secara menyeluruh. Pada tahun 2023, sebanyak 369 peserta terbagi ke dalam 65 kelompok mendapatkan kesempatan untuk melaksanakan Praktik Lapang di Daerah Istimewa Yogyakarta yang tersebar di 65 koperasi yang berada di Kota Yogyakarta, Kabupaten Bantul dan Kabupaten Sleman. Peserta praktik lapang berada di koperasi selama satu bulan untuk melakukan berbagai aktivitas; seperti pengamatan, partisipasi aktif sesuai dengan arahan pengurus koperasi, melakukan sosialisasi tentang perkoperasian dan sosialisasi serta promosi Universitas Koperasi Indonesia kepada anak-anak sekolah menengah tingkat atas, serta mempelajari kegiatan bisnis dan budaya serta pariwisata di Daerah Istimewa Yogyakarta. Selama kegiatan, mahasiswa dimonitor dan dikunjungi oleh dosen pembimbing lapangan dan dibimbing oleh dosen pembimbing dalam penulisan laporan.
Co-Authors Eksa Mulyani Farahdiba Rifdah Chairani I Gusti Bagus Wiksuana Indra Fahmi Iwan Mulyana Lely Savitri Dewi Rasty Astuti Ridha Nurakhmawati Saeful Yusup, Aep Yuanita Indriani