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All Journal Motivasi: Jurnal Manajemen dan Bisnis
Irma Christiana
Universitas Muhammadiyah Sumatera Utara, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Keputusan Belanja Online: Dampak Social Proof, Harga dan Minat Beli Irma Christiana; Gantara Abi Mayu Lubis; Linzzy Pratami Putri
MOTIVASI Vol. 10 No. 1 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v10i1.550

Abstract

Purpose – The purpose of this study was to determine and analyze the effect of social proof and price on purchasing decisions with purchase intention as an intervening variable. Design/methodology – This study uses a descriptive quantitative approach. The population in this study were active students at universities with superior and excellent accreditation in Medan, namely UMSU, USU, UNIMED who used Shopee.  Sample withdrawal using purposive sampling method. To determine the achievement of the sample size using the Leme show formula, while the data analysis technique uses the Path Analysis Model Statistics, namely the Partial Least Square-Structural Equation Model (SEM-PLS) using the Smart PLS 3 application. Findings - The results of hypothesis testing show that social proof has no effect on purchase intention or on purchasing decisions. Meanwhile, price has an effect on buying interest but has no effect on purchasing decisions. In addition, buying interest is able to mediate the influence of social proof and price on purchasing decisions
Determinan Perilaku Keuangan Gen Z: Antara Literasi Keuangan, Financial Technology dan Gaya Hidup Hedonis Irma Christiana; Nanda Saputra; Linzzy Pratami Putri
MOTIVASI Vol. 10 No. 2 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v10i2.1255

Abstract

Purpose– The aim of this research is to ascertain and examine how financial technology, hedonistic lifestyle, and financial literacy affect financial behavior. Design/methodology– An explanatory research method was used in this study. The data used were obtained from questionnaires and documentation. The population in this study was Gen Z, born between 1997 and 2012, living in the Binjai Barat subdistrict of Binjai City. The sample was selected randomly (accidental sampling). The sample size was determined using the Lemeshow formula, resulting in 96 respondents as the sample. To facilitate the research, the sample size was rounded up to 100 respondents. The data was analyzed using multiple linear regression with the help of IBM SPSS Statistics. Findings - The results of the study indicate that the variables of financial literacy, fintech, and hedonistic lifestyle together have a positive and significant effect on the financial behavior of Gen Z in the Binjai Barat District of Binjai City. Partial hypothesis testing shows that fintech and hedonistic lifestyle do not affect financial behavior. Conversely, financial literacy affects the financial behavior of Gen Z.
Peran Kepuasan Pelanggan Memediasi Product Quality dan Green Marketing terhadap Loyalitas Pelanggan Kopi Kenangan Salsabila; Nel Arianty; Irma Christiana
MOTIVASI Vol. 11 No. 1 (2026): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v11i1.1672

Abstract

Purpose– This research is motivated by the increasing environmental issues and the importance of customer loyalty, where there is still a gap between product quality and the implementation of green marketing at Kopi Kenangan in Medan. This study aims to analyze the effect of product quality and green marketing on customer loyalty, with customer satisfaction as an intervening variable. Design/methodology– The research method uses a quantitative approach with data from 100 respondents via questionnaires, and is analyzed using PLS-SEM with the help of SmartPLS, including outer model, inner model, and hypothesis tests. Findings- The results of the study showed that product quality had no significant effect on customer satisfaction or loyalty, while green marketing and customer satisfaction had a significant effect on loyalty. Furthermore, customer satisfaction did not mediate the effect of product quality, but it did mediate the effect of green marketing, so loyalty was more influenced by green marketing and customer satisfaction.
Co-Authors Gantara Abi Mayu Lubis Linzzy Pratami Putri Nanda Saputra Nel Arianty Salsabila