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All Journal Balanca : Jurnal Ekonomi dan Bisnis Islam Macoa : Jurnal Pengabdian kepada Masyarakat
Andi Solihin
Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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Pembuatan Video Pariwisata sebagai Sarana Promosi Wisata di Desa Kunyi Andi Solihin; Iqbal Nur Aswad
Macoa : Jurnal Pengabdian kepada Masyarakat Vol 1 No 3 (2024): Macoa : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (PPPM) Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59903/macoajurnalpkm.v1i3.258

Abstract

Indonesia, sebagai negara kepulauan, memiliki kekayaan alam yang meliputi laut, pantai, matahari, dan daratan. Jika dikelola dengan baik, sumber daya ini dapat memberikan manfaat ekonomi yang signifikan bagi negara. Namun, seiring dengan kemajuan teknologi di era modern ini, banyak sektor yang mulai menggunakan media promosi yang lebih kreatif, informatif, dan menarik. Dalam rangka mendongkrak promosi pariwisata, pemerintah setempat, terutama Kepala Desa Kunyi, juga berupaya meningkatkan pengelolaan destinasi wisata agar menjadi tempat wisata yang berkualitas. Sebagai bagian dari program KKN Tematik yang bekerja sama dengan pemerintah, kami berperan untuk mengembangkan strategi dan inovasi guna mempromosikan potensi wisata yang ada di Desa Kunyi. Oleh karena itu, kami membuat video promosi untuk meningkatkan daya saing destinasi wisata tersebut dengan destinasi lainnya.
Pengaruh Pengetahuan Kewirausahaan dan Kepribadian Wirausaha Terhadap Keberhasilan Usaha Gula Aren di Desa Luyo: The Influence of Entrepreneurial Knowledge and Entrepreneurial Personality on the Business Success of Palm Sugar Enterprises in Luyo Village Andi Solihin; Asrandi Asrandi; Muhammad Alwi
Balanca : Jurnal Ekonomi dan Bisnis Islam Vol. 7 No. 2 (2025): Balanca: Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/balanca.v7i2.14836

Abstract

This study aims to analyze the influence of entrepreneurial knowledge and entrepreneurial personality on the business success of palm sugar enterprises in Luyo Village, Polewali Mandar Regency. The research employed a quantitative method with a survey approach. A total of 30 palm sugar entrepreneurs were selected as respondents using a simple random sampling technique. Research instruments were tested for validity and reliability, showing that all items were valid and reliable. Data analysis was conducted using multiple linear regression. The results reveal that entrepreneurial knowledge does not have a significant effect on the business success of palm sugar enterprises, as indicated by a significance value of 0.414 and a t-value of 0.830, which is lower than the critical t-table value of 2.051. Conversely, entrepreneurial personality has a significant and positive influence on business success, with a significance value of 0.014 and a t-value of 2.618, exceeding the t-table threshold. These findings suggest that formal entrepreneurial knowledge may not play a major role in determining the success of traditional businesses such as palm sugar production. Instead, personal traits like persistence, risk-taking, and creativity are more influential in driving entrepreneurial success. The study contributes to a contextual understanding of how internal characteristics affect small business outcomes in traditional, resource-based settings.
Co-Authors Asrandi Iqbal Nur Aswad Muhammad Alwi