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All Journal Journal of Health and Medicine Hasina: Jurnal Akuntansi dan Bisnis Syariah
Sri Wahyu Budoyo Kusumo
Akademi Optometri Yogyakarta
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Medicine & Pharmacology Nursing Public Health Veterinary

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Perancangan Model CRM Emosional pada Bisnis Optik di Yogyakarta Berbasis Historis Kesehatan Mata (Studi Konseptual dan Prototipe) Arraywed Wibowo; Sri Wahyu Budoyo Kusumo; Ardhitya Furqon Wicaksono; Levya Otivian Nuvida
Jurnal Akuntansi dan Bisnis Syariah Vol 2 No 2 (2025): Edisi 3
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/hasina.v2i2.1989

Abstract

Abstract The rapid digital transformation in the healthcare industry has significantly reshaped how optical businesses engage with their customers. Traditional Customer Relationship Management (CRM) models, which primarily emphasize transactional interactions, are increasingly viewed as insufficient in fostering sustained customer loyalty. This study proposes the design of an emotional CRM framework that leverages historical eye health data to create personalized, proactive, and emotionally resonant customer experiences. Growing public awareness of visual health offers a strategic opportunity for innovation in customer engagement practices within the optical sector, which has traditionally focused more on product offerings and direct sales. The methodology employed combines a systematic literature review of 45 academic publications spanning 2018 to 2024 with a design thinking approach to develop a prototype of an emotional CRM system. This system utilizes a customer’s eye examination history to deliver periodic reminders, personalized lens recommendations based on evolving visual conditions, and emotionally supportive messages tailored to individual needs. Findings indicate that the emotional CRM model significantly enhances customer loyalty through increased repeat visits and deeper emotional connection to the optical brand. Moreover, the model boosts customer satisfaction by offering personalized health-focused interactions, thus moving beyond conventional sales-based services. The study concludes that integrating eye health data into CRM systems facilitates a more holistic, patient-centered, and long-term service model. Recommendations include the development of secure and ethically-managed integrated information systems, the training of personnel in empathetic communication strategies, and the reinforcement of data protection policies specific to the optical services industry. Keywords:emotional CRMoptical businesseye health historyinformation systemcustomer loyalty
The Role Of Eye Health Education In Improving Awareness Of Children's Vision Impairment Prevention Sri Wahyu Budoyo Kusumo; Arraywed Yudita Wibowo; Ardhitya Furqon Wicaksono
Medical : Jurnal Kesehatan dan Kedokteran Vol 3 No 1 (2026): Januari-Juni 2026
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/medical-jkk.v3i1.778

Abstract

Visual impairment among elementary school children is a public health concern that significantly affects academic performance, cognitive development, and overall quality of life. Limited awareness and knowledge of eye health, along with inadequate early detection, contribute to the high prevalence of untreated visual problems in children. This study aimed to analyze the role of eye health education in increasing awareness of visual impairment prevention among elementary school students. A descriptive qualitative design with a case study approach was employed in a school-based eye health education program. Data were collected through direct observation, in-depth interviews with students and teachers, documentation review, and analysis of vision screening reports. Thematic analysis was conducted by linking field findings with health promotion theories. The results indicate that structured, contextual, and participatory eye health education effectively improves students’ knowledge of eye health, fosters positive attitudes, increases awareness of vision screening, and encourages preventive behaviors such as consistent use of corrective eyewear and controlled screen time. This study concludes that eye health education plays a strategic role as a promotive and preventive intervention in reducing the risk of visual impairment among children and should be sustainably integrated into school health programs.
Co-Authors Arraywed Wibowo Arraywed Yudita Wibowo Levya Otivian Nuvida Wicaksono, Ardhitya Furqon