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All Journal Ascendia: Journal of Economic and Business Advancement
Novitasari Novitasari
Politeknik Negeri Medan
Economics, Econometrics & Finance

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Analisis Faktor Keberhasilan QRIS dalam Menciptakan Era Pembayaran Digital di Kota Medan MHD Fajar Nasution; Nabeel Al Fattah Yusuf; Novitasari Novitasari
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/deyw8s45

Abstract

The development of the digital economy in Indonesia has driven the need for an efficient cashless payment system, with the Quick Response Code Indonesian Standard (QRIS) emerging as a solution to simplify transactions for consumers and MSMEs, particularly in the city of Medan. This study uses a qualitative-descriptive approach through literature review and secondary documentation, with data analysis from journals, official reports, and related publications to identify the success factors of QRIS without collecting primary data. The results of the analysis show that the adoption and penetration of QRIS among MSMEs and consumers are driven by ease of use, transaction speed, and system security, while external factors such as digital infrastructure, community literacy, local economic characteristics, and government policies strengthen implementation at the local level. This combination of internal and external factors creates an inclusive, efficient, and sustainable digital payment ecosystem. This study concludes that the success of QRIS in Medan depends on the synergy between system quality, user behavior, and socio-economic and regulatory support, thereby promoting optimal digital transformation and financial inclusion.
PENGARUH MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN DI KOTA MEDAN Novitasari Novitasari; Nabeel Al Fattah Yusuf; Agnes Monika Gulo; Rona Malum Berutu
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/xfn39k20

Abstract

This study aims to identify the role of social media in driving consumer purchasing interest in Medan. The rapid development of digital technology has transformed social media into a highly influential marketing tool for businesses. The study used quantitative methods with data collection through a Google Form questionnaire, which successfully obtained 35 respondents. The findings indicate that high frequency of social media use, particularly on platforms that emphasize visual content like TikTok and Instagram, contributes strongly to increased purchasing interest. Factors such as product visual appearance, user reviews, and the influence of influencers are key drivers of consumer interest. Most respondents also admitted to having made a purchase after seeing a promotion on social media and found the product information presented very helpful in making a choice. Social media has been proven to play a significant role in shaping purchasing interest, especially among the younger generation in Medan.  
Co-Authors Agnes Monika Gulo MHD Fajar Nasution Nabeel Al Fattah Yusuf Rona Malum Berutu