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All Journal Jurnal Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Indonesian Journal of Community Engagement Green Economics: International Journal of Islamic and Economic Education Ascendia: Journal of Economic and Business Advancement
Maiza Fikri
Institut Teknologi dan Bisnis Bina Sriwijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary

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Budaya Kerja Adaptif sebagai Strategi Organisasi dalam Menghadapi Perubahan Digital yang Pesat M. Farrel; Maiza Fikri
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/sw2bye95

Abstract

The rapid pace of digital change requires organizations to build an adaptive work culture in order to maintain long-term competitiveness and operational effectiveness. This study uses a descriptive qualitative approach with a literature review of scientific journals, books, and organizational reports related to digital transformation and human resource development. The analysis focuses on adaptive leadership strategies, competency development, and digital technology integration to strengthen adaptive culture. The results show that adaptive leadership is the main foundation for building employee values, motivation, and commitment to respond to technological changes, while adequate digital technology and infrastructure support flexibility, collaboration, and continuous learning. Challenges such as resistance to change, digital competency gaps, and cybersecurity can be minimized through internal policies, continuous training, and holistic change management. This study confirms that an adaptive work culture not only accelerates technology adoption but also strengthens organizational resilience and creates long-term competitive advantage in the digital era.
Introduction to Financial Literacy in the Muara Penimbung Community Hendra Prasetyo; Sri Maryati; Maiza Fikri; Yuli Alam; Asiawati
Indonesian Journal of Community Engagement Vol. 3 No. 1 (2026): (January) Indonesian Journal of Community Engagement
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/ijce.v3i1.98

Abstract

Financial literacy is an individual’s ability to understand and effectively manage financial resources in order to improve household economic well-being. Low levels of financial literacy remain a major challenge in rural communities, particularly due to limited access to formal financial information and education. This community service activity aims to introduce and enhance basic financial literacy among the Muara Penimbung community through an educational and participatory approach. The implementation methods include counseling sessions, interactive discussions, and simulations of household financial recording and planning. Evaluation was conducted through participatory observation and question-and-answer sessions to identify changes in community understanding before and after the activity. The results indicate an improvement in community understanding of household financial management, the distinction between needs and wants, and the importance of family financial planning. Overall, this activity makes a positive contribution to promoting more prudent and sustainable financial behavior at the village level.
Pengaruh Kepemimpinan Transformasional terhadap Kinerja Karyawan pada Sektor E-Commerce: Studi Kasus pada Perusahaan Start-up di Kota Palembang Indonesia Maiza Fikri; Fartina Destikarini;  Januar Ida Wibowati;  Basron Basron;  Efniar Efniar
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6567

Abstract

This study aims to analyze the influence of transformational leadership on employee performance by considering the role of digital competence in the e-commerce start-up sector in Palembang, Indonesia. Using a quantitative approach, data were obtained through a survey with 120 respondents who are start-up employees in Palembang. Analysis was conducted using validity and reliability tests, one-way ANOVA, and two-way ANOVA to examine the interaction between variables. The results show that transformational leadership has a significant effect on employee performance, with the inspirational motivation dimension as the dominant factor. Digital competence has also been shown to improve performance, especially in the aspects of digital literacy and digital communication, although technology adaptation remains a challenge. Furthermore, the interaction between transformational leadership and digital competence produces a significant synergistic effect, where the combination of high levels of transformational leadership and high digital competence results in the highest average performance. These findings provide practical implications that e-commerce start-ups in Palembang need to integrate transformational leadership training programs with employee digital competence development as a strategy to improve performance and competitiveness. This study enriches the modern leadership literature with empirical evidence from the local Indonesian context.
Sustainable Islamic Business Models: A Case Study of Green-Tech Startups in Central Java, Indonesia Maiza Fikri; Marlien Marlien; Amira Ibrahim Karim mohamed
Green Economics: International Journal of Islamic and Economic Education No. 1 (2024): January: Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v1i1.419

Abstract

This study investigates sustainable Islamic business models through a qualitative case study of green-tech startups in Central Java, Indonesia. Using semi-structured interviews with founders, managers, and employees, complemented by secondary data from business reports and sustainability disclosures, the research examines how Islamic ethical principles, including stewardship (khalifah), social welfare (maslahah), and justice (adl), are integrated into operational practices and sustainability strategies. The purposive selection of 3–5 startups enables an in-depth exploration of organizational decision-making, innovation adoption, and environmental and social performance. Thematic analysis identifies recurring patterns in ethical integration, technological innovation, and sustainability outcomes. Findings reveal that Islamic startups effectively embed ethical values into operations, fostering environmental accountability through renewable energy initiatives, waste reduction, and resource optimization, while enhancing community engagement and equitable service delivery. Technological innovations such as IoT, AI, and blockchain further support sustainability performance, enabling startups to monitor and optimize environmental outcomes without compromising financial viability. Comparative analysis demonstrates that Islamic startups outperform non-Islamic counterparts in key sustainability metrics, including carbon reduction and social impact, highlighting the competitive advantage of ethics-driven entrepreneurship. Overall, the study confirms that Islamic ethical frameworks foster both environmental accountability and technological innovation, providing a practical model for sustainable development in emerging economies. These findings offer valuable insights for policymakers, investors, and entrepreneurs seeking to align ethical, social, and environmental objectives with business strategy.
Sosialisasi Manajemen Pemasaran Berkelanjutan Melalui Edukasi Branding dan Digital Marketing pada UMKM Kuliner di Kota Palembang Maiza Fikri; Fartina Destikarini; Faridatul Munawaroh;  Hasan Pratama Putra;  Januar Ida Wibowati
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i4.6568

Abstract

This community service activity aims to strengthen the capacity of sustainable marketing management through branding and digital marketing education for culinary MSMEs in Pempek Village 26 Ilir, Palembang City, South Sumatra Province. The background to this activity is the condition of MSMEs that still face challenges in branding, limited digital literacy, and low awareness of sustainable practices. The implementation method was a participatory approach, including needs analysis, branding education, digital marketing training, mentoring, and evaluation using pre- and post-test instruments. The results of the activity showed a significant increase in participant understanding. The average pre-test score of 45 increased to 80 in the post-test, indicating an increase of over 30%. In terms of branding, participants began to understand the importance of business identity, brand narrative, and eco-friendly packaging design. In terms of digital marketing, MSMEs that were previously passive in their use of social media are now more active with consistent content strategies, utilization of marketplaces, and the use of QRIS-based digital payment systems. The integration of sustainability values ​​is also being implemented through brand narratives that emphasize tradition and environmental awareness. This activity has positive implications for increasing the competitiveness of culinary MSMEs in Palembang, both economically, socially, and environmentally. These findings confirm that academic intervention through community service can have a real impact on empowering MSMEs in the digital era.
Co-Authors Amira Ibrahim Karim mohamed Asiawati Faridatul Munawaroh Fartina Destikarini Hendra Prasetyo M. Farrel Marlien Marlien Yuli Alam  Basron Basron  Efniar Efniar  Hasan Pratama Putra  Januar Ida Wibowati