Marsyanada Marsyanada
Universitas 17 Agustus 1945 Surabaya

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Analisis Peran Profesional Senior dalam Menumbuhkan Budaya Kerja Beretika Sebagai Upaya Kemajuan Perusahaan Duwi Lestari; Marsyanada Marsyanada; Tries Ellia Sandari
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/x23qn185

Abstract

This study discusses the role of senior professionals in fostering an ethical work culture as an effort to advance the company, given the challenges of modern organizations in maintaining productivity and reputation amid competition and stakeholder demands. Senior professionals not only make strategic decisions but also serve as ethical role models, mentors, and facilitators of the internalization of moral values in the work environment. This study uses a descriptive qualitative approach with literature review and document analysis methods to examine literature, journals, and documents related to professionalism, ethical culture, and leadership practices. The results show that senior professional strategies, such as value communication, mentoring, strengthening internal mechanisms, and reward and recognition systems, significantly increase the internalization of ethical values, employee engagement, compliance with the code of ethics, and work productivity. The impact of an ethical work culture led by seniors is also reflected in loyalty, job satisfaction, and company reputation. In conclusion, senior professionals are a key factor in creating an ethical work culture that supports sustainability, optimal performance, and organizational progress.
Strategi Pengelolaan Risiko dan Keamanan Informasi pada Platform E-Bisnis: Studi Kasus Tokopedia: (Tokopedia: Bagaimana Platform Ini Menangani Insiden Kebocoran Data pada Tahun 2020, Termasuk Langkah Mitigasi dan Perbaikan Sistem Keamanannya) Marsyanada Marsyanada
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i6.152

Abstract

The data leak incident experienced by Tokopedia in 2020 is an important reminder of the need for effective risk management and information security strategies on e-business platforms. This article discusses the mitigation measures taken by Tokopedia, including system security enhancements, user education, and collaboration with cybersecurity agencies. Using a qualitative approach through case study analysis, this article reviews the incident chronology, evaluation of mitigation measures, and recommendations for more proactive risk management. The findings show that while Tokopedia's mitigation measures were successful in improving security, further investment in proactive technologies such as two-factor authentication (2FA) and end-to-end encryption is required. The article concludes with recommendations for other e-business platforms to minimize the risk of data leakage and maintain customer trust.