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All Journal JMM (Jurnal Masyarakat Mandiri) Journal of Economics Research and Policy Studies
Maria Imakulata Pongge
Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira
Economics, Econometrics & Finance Other

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Promosi pariwisata budaya dan ekowisata di wilayah perbatasan: Analisis SWOT dan strategi pengembangan di Kabupaten Malaka Odilia Muti; Maria Imakulata Pongge; Marius Masri
Journal of Economics Research and Policy Studies Vol. 6 No. 2 (2026): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v6i2.3236

Abstract

This study examined the promotion of cultural tourism and ecotourism in Malaka Regency, a border area between Indonesia and Timor-Leste. The main problems identified were suboptimal destination promotion, limited facilities, low use of digital media, and weak integration between cultural and natural tourism potential. This study employed a qualitative descriptive approach using observation, interviews, focus group discussions, and documentation. The data were analyzed using a SWOT matrix to identify the strengths, weaknesses, opportunities, and challenges of tourism promotion. The findings showed that Malaka Regency had strong potential in Likurai and Bidu traditional dances, woven textiles, traditional houses, Motadikin Beach, Abudenok Beach, and community involvement. The main weaknesses were limited accessibility, inadequate facilities, cleanliness issues, budget constraints, and limited human resource capacity. Development opportunities emerged through digital promotion, cultural festivals, and integrated cultural-ecotourism packages. The main challenges involved competition with other destinations, climate change, and uneven public awareness. This study concluded that tourism promotion should integrate cultural and natural attractions through community, government, and digital media support.
EDUKASI GREEN ECONOMY DAN KEWIRAUSAHAAN HIJAU BAGI SISWA SMAK SINT CAROLUS PENFUI KUPANG Maria Imakulata Pongge; Adrianus Ketmoen; M. E. Perseveranda; Salomon Leki; Marius Masri; Emiliana Martuti Lawalu; Agnes Susanti Indrawati; Adelheid Elisabet Loda; Maksimilianus Jati Gamatara; Kristina Wada Betu; Mariano Firmansyah; David Manafe
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34069

Abstract

Abstrak: Perubahan iklim dan meningkatnya pencemaran lingkungan menuntut adanya pendidikan green economy dan kewirausahaan hijau untuk membentuk generasi yang peduli keberlanjutan. SMA Katolik Sint Carolus Penfui Kupang menghadapi tantangan rendahnya pemahaman siswa terhadap konsep tersebut, yang belum terintegrasi secara optimal dalam kurikulum. Program pengabdian masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan siswa dalam pengelolaan sumber daya berkelanjutan serta pengembangan ide usaha ramah lingkungan. Kegiatan dilaksanakan melalui sosialisasi, edukasi, dan diskusi interaktif, melibatkan 4 guru dan 40 siswa sebagai peserta. Evaluasi dilakukan melalui observasi, pre-test, post-test, dan wawancara. Hasil menunjukkan adanya peningkatan pemahaman siswa hingga 80% tentang konsep green economy dan kewirausahaan hijau, serta keterlibatan aktif dalam diskusi. Program ini tidak hanya meningkatkan kesadaran lingkungan, tetapi juga membangun karakter, kreativitas, dan potensi kewirausahaan siswa untuk mendukung ekonomi lokal berkelanjutan. Guru dan pihak sekolah menilai kegiatan ini relevan dengan pendidikan karakter masa kini dan berpotensi menjadi langkah awal integrasi tema keberlanjutan ke dalam pembelajaran sekolah.Abstract: Climate change and increasing environmental pollution demand the integration of green economy and green entrepreneurship education to shape a generation that is committed to sustainability. SMA Katolik Sint Carolus Penfui Kupang faces the challenge of low student understanding of these concepts, which have not yet been optimally integrated into the curriculum. This community service program aims to enhance students’ knowledge and skills in sustainable resource management and the development of environmentally friendly business ideas. The activities were conducted through socialization, education, and interactive discussions, involving 4 teachers and 40 students as participants. Evaluation was carried out through observation, pre-tests, post-tests, and interviews. The results showed an improvement of up to 80% in students’ understanding of green economy and green entrepreneurship concepts, along with active engagement in discussions. The program not only raised environmental awareness but also fostered character building, creativity, and entrepreneurial potential to support a sustainable local economy. Teachers and school representatives assessed the program as relevant to current character education challenges and a potential starting point for integrating sustainability themes into the school curriculum.
Co-Authors Adelheid Elisabet Loda Adrianus Ketmoen Agnes Susanti Indrawati David Manafe Emiliana Martuti Lawalu Kristina Wada Betu M. E. Perseveranda Maksimilianus Jati Gamatara Mariano Firmansyah Marius Masri Odilia Muti Salomon Leki