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The Role of Generative Artificial Intelligence in Strategic Decision Evaluation: Analysis of Consistency and Bias in Business Decision Making Shinta Amelia; Grace Yulianti
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 1 (2024): March: International Journal of Business Law, Business Ethic, Busines Comunicat
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i1.356

Abstract

This study aims to review the use of generative artificial intelligence (AI) in strategic decision evaluation, with a focus on consistency and bias in business decision making. Through a qualitative literature review approach, this study analyzes various studies that examine how AI technology, such as the GPT model, can improve decision quality by providing more objective and consistent data analysis. Although it has great potential in reducing human bias, this study also shows the risk of algorithmic and data bias that can affect decision outcomes. Therefore, the use of AI in decision making must be accompanied by strict human supervision to ensure the quality and fairness of the resulting decisions. The results of this study provide an important contribution to the understanding of the challenges and opportunities of AI in strategic decision making in the business world.
Analisis Penerapan Metode Activity Based Costing (ABC) Dalam Menentukan Tarif Sewa Kamar Kos Homestay Grace II Farah Qalbia; Shinta Amelia
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i4.4463

Abstract

This study analyzes the application of the Activity Based Costing (ABC) method in determining boarding room rental rates at Homestay Grace II in Jakarta. The ABC method is considered more appropriate than the method that has been used by Homestay Grace II, which is to follow market rates and consider facilities. The calculation using the ABC method resulted in a room rental rate for type A of Rp. 499,657 per month and type B of Rp. 507,282 per month, lower than the rate used by Homestay Grace II. The difference in rates is due to the difference in overhead costs charged to each room. The ABC method can allocate costs more accurately based on activity consumption in each room type. The study concluded that the application of the ABC method can help boarding room rental business owners in determining more accurate and competitive rental rates. This method is considered more effective and provides more accurate information than the method that has been used by Homestay Grace II.