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All Journal Journal of Innovative and Creativity Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Sandra Sandra
Universitas Islam Negeri Raden Fatah Palembang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Optimalisasi Platfrom E-commerce Dalam Pemasaran tanjak PalembangPlatfrom Digital: Tokopedia, Bukalapak, Blibli Sandra Sandra; Lismita Maharani; Intan Dwi Lestari; Maya Panorama
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.5917

Abstract

Tanjak Palembang, as a cultural heritage typical of South Sumatra, has high historical and aesthetic value. Although it was once only worn by the nobility, now tanjak has become part of the cultural identity that can be worn by anyone. In the digital era, marketing of traditional cultural products such as tanjak faces challenges from modern products and consumer accessibility. This study aims to analyze the optimal strategy in utilizing e-commerce platforms, such as Tokopedia, Bukalapak, and Blibli, to increase the appeal, sales, and preservation of the Palembang tanjak culture. The research method used is qualitative descriptive, with primary data collection through interviews and observations, as well as secondary data from literature and industry reports. The results of the study indicate that the use of e-commerce platforms significantly expands market reach and increases brand awareness of the Palembang tanjak. However, business actors also face challenges such as tight price competition and lack of knowledge in digital marketing. Therefore, the right strategy is needed, including training for MSMEs and improving the quality of digital content. Overall, e-commerce optimization has proven effective in increasing the marketing of Palembang tanjak, with the hope of collaboration between business actors, the government, and e-commerce platforms to support the development of local products.
Komunikasi interpersonal: Urgensi Komunikasi Interpersonal bagi Mahasiswa Magang Sandra Sandra; M. Randicha Hamandia; Sri Hertimi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6230

Abstract

Penelitian ini bertujuan untuk mendeskripsikan urgensi komunikasi interpersonal bagi mahasiswa magang, khususnya di Ombudsman RI Perwakilan Sumatera Selatan. Latar belakang penelitian muncul dari fenomena perbedaan kemampuan komunikasi mahasiswa yang memengaruhi keterlibatan, kepercayaan, serta hubungan profesional mereka di lingkungan kerja lembaga pelayanan publik. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi interpersonal sangat menentukan proses adaptasi, efektivitas pelaksanaan tugas, interaksi sosial, serta memperoleh bimbingan optimal dari pegawai. Dengan demikian, kemampuan komunikasi interpersonal menjadi kompetensi utama yang berperan penting dalam kesiapan kerja mahasiswa.
Co-Authors Intan Dwi Lestari Lismita Maharani M. Randicha Hamandia Maya Panorama Sri Hertimi