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All Journal DIMASEKA Inspiration : Instructional Practices in Language Education
Naufal Azmi
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ENHANCING STUDENTS’ SPEAKING ABILITY THROUGH INTERVIEW TECHNIQUE Naufal Azmi; Ismalianing Eviyuliwati; Maya Defianty
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Publisher : Universitas Negeri Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/inspiration.v3i1.21778

Abstract

The study aims at enhancing students’ speaking ability through interview technique. This study is conducted on 26 students of the eighth-grade of SMPN 9 Tangerang Selatan in Academic Year 2018/2019. This study uses Classroom Action Research as the research method which was designed by Kurt Lewin. The study is conducted in two cycles where each cycle consists of planning, acting, observing, and reflecting. The data are obtained through tests (pre-test, post-test 1, post-test 2). The result of the study shows that there is an enhancement in students’ speaking ability. The students’ enhancement is proved by their speaking test result which improves from test to test. In the pre-test, there are only 11.53% or 3 students who could pass the Minimum Mastery Criterion (KKM), and the mean score is 51.53. Then, in the post-test 1 in Cycle 1, there are 19.23% or 5 students who pass the KKM, and the mean score is 60.  Therefore, there is a little enhancement from the pre-test to post-test 1. Finally, in post-test 2, it shows that the enhancement is quite large that there are 80.76% or 21 students who can pass the KKM, and the mean score is 77.07. Thus, this indicates that it has met the criterion of success that at least 75% of students must get the score above the KKM
Pengembangan Identitas Visual dan Media Sosial sebagai Strategi Pemasaran UMKM Coco Kitchen di Kota Pekalongan Akhsan Dhoni; Angela Justitia Fahmel; Sekar Intan Dwi Hapsari; Muhammad Ilham Affan Ghifari; Muhammad Fathan Ristofani; Naufal Azmi
DIMASEKA Vol 4 No 1 (2026): April 2026
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v4i1.757

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) Coco Kitchen menghadapi masalah kurangnya identitas visual berupa logo dan pengelolaan media sosial yang tidak optimal, menyebabkan citra merek lemah serta jangkauan pemasaran terbatas. Tujuan pengabdian ini adalah pendampingan pengembangan logo khas dan optimalisasi media sosial untuk memperkuat branding digital. Metode meliputi observasi, wawancara, pendampingan desain logo (konsep, warna, tipografi), penataan akun Instagram, website, pricelist, dan Linktree, serta evaluasi kemandirian UMKM. Hasilnya terciptanya logo resmi yang diterapkan pada kemasan dan promosi, peningkatan penataan konten media sosial rutin, serta keterampilan pemilik UMKM naik signifikan. Kebaruan artikel terletak pada integrasi branding visual-logo dengan pengelolaan media sosial terstruktur untuk UMKM kuliner rumahan baru, memberikan model pemberdayaan berkelanjutan di era digital yang dapat direplikasi.
Co-Authors Akhsan Dhoni Angela Justitia Fahmel Ismalianing Eviyuliwati Maya Defianty Muhammad Fathan Ristofani Muhammad Ilham Affan Ghifari Sekar Intan Dwi Hapsari