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All Journal Asia Pacific Journal of Interdisciplinary Studies Jurnal Lentera Bisnis dan Kewirausahaan
Gracia Sumolang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Social Sciences Other

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Review of the Use of Indrive Online Transportation Services from the Aspects of Service Quality, Price, and Promotion on Purchasing Decisions in Manado City Gracia Sumolang; Injili Mongkareng; Sandra Ingried Asaloei
Asia Pacific Journal of Interdisciplinary Studies Vol. 1 No. 1 (2025): Asia Pacific Journal of Interdisciplinary Studies
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/hhw3cw72

Abstract

This research aims to analyze the user perspective on the use of Indrive online transportation, focusing on service quality, pricing, and promotions in relation to purchase decisions. The research employs a quantitative approach, utilizing a questionnaire as the data collection tool. The study population consists of residents of Manado City who use the Indrive application. The sample size includes 30 respondents, comprising 6 male and 24 female participants. The research findings indicate that the utilization of Indrive online transportation services in Manado City significantly influences respondents' purchase decisions, particularly in terms of service quality, pricing, and promotional activities.
Tinjauan Penggunaan Jasa Transportasi Online Indrive dari Aspek Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian di Kota Manado Gracia Sumolang; Injili Mongkareng; Sandra Ingried Asaloei
Jurnal Lentera Bisnis dan Kewirausahaan Vol. 2 No. 1 (2025): Jurnal Lentera Bisnis dan Kewirausahaan
Publisher : Yayasan Bina Lentera Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57207/s6rp5z15

Abstract

Penelitian ini bertujuan untuk menganalisis tinjauan penggunaan transportasi online Indrive dari aspek kualitas pelayanan, harga, dan promosi terhadap keputusan pembelian. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Teknik penggumpulan data melalui angket (kuisioner). Populasi dalam penelitian ini adalah masyarakat Kota Manado yang menggunakan aplikasi Indrive. Dengan jumlah sampel 30 responden, yang terdiri dari 6 responden laki-laki dan 24 responden perempuan. Hasil penelitian menunjukkan bahwa penggunaan jasa transportasi online Indrive terhadap keputusan pembelian di Kota Manado mempengaruhi kualitas pelayanan, harga dan promosi kepada responden.
Co-Authors Injili Mongkareng Sandra Ingried Asaloei