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p-Index From 2021 - 2026
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All Journal International Journal of Economics, Science, and Education (IJESE)
Lailatul Rohmah
Universitas Sebelas Maret Surakarta
Economics, Econometrics & Finance Social Sciences Other

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EASE OF USE AND TRUST IN PURCHASING DECISIONS ON THE SHOPEE APPLICATION Lailatul Rohmah; Zainal Fanani
International Journal of Economics, Science, and Education Vol. 1 No. 1 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

This study aims to describe the analysis of the effect of ease of use, security, and trust on purchasing decisions on the shopee application on STIE Youth Surabaya Students. The data analysis technique used is a quantitative method using the SPSS program version 25.0. This study used descriptive statistical analysis and multiple linear regression. The sample in this study was as many as 100 respondents. The results of this study show that Ease of Use, Security and Trust simultaneously have a positive and significant effect on Purchasing Decisions using the Shopee application for STIE Youth Surabaya students, where F counts at 22.746 while F table is 3.09 and significant 0.000 < 0.05. The results of the R2 test show that an Adjusted R Square of 0.397 means that purchasing decisions can be obtained and explained by the variables of ease of use, security and trust.
THE INFLUENCE OF NPL AND CAR ON PROFITABILITY IN NGUDI LESTARI WOMEN'S COOPERATIVE MAGETAN DISTRICT Anita Fristya; Syamsul Arifin; Lailatul Rohmah
International Journal of Economics, Science, and Education Vol. 1 No. 2 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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This research aims to determine the effect of NPL (bad credit) and CAR (capital) on profitability at the Ngudi Lestari Women's Cooperative in 2020. Bad credit is calculated using the NPL (Non Performing Loan) ratio, then capital is calculated using the CAR (Capital Adequacy Ratio) ratio. ) and profitability is calculated using the ratio ROA (Return On Assets), ROE (Return On Equity) and NPM (Net Profit Margin). This type of research is quantitative research, using secondary data sources in the form of 2020 financial reports in the form of capital reports, Business Results Calculation Reports, remaining accounts receivable reports, Balance Sheet Reports and Balance Sheet reports. The collection technique is by analyzing archival evidence of the financial reports of the Ngudi Lestari Women's Cooperative in 2020. Data was analyzed using the SPSS version 16 program with descriptive analysis techniques, multiple linear regression analysis, classic assumption tests in the form of normality tests, multicollinearity tests, heteroscedasticity tests and then hypothesis testing. in the form of t test, F test and coefficient of determination test. The results of this research show that bad credit has an insignificant negative effect and capital has a significant positive effect
Cognitive and Emotional Drivers of Online Purchase Decisions in Live-Streaming Social Commerce Lailatul Rohmah
International Journal of Economics, Science, and Education Vol. 2 No. 4 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i4.72

Abstract

Purpose:This study examines how various internal and external factors influence consumer behavior in the purchase decision-making process by synthesizing findings from previous empirical and theoretical studies. Design/methodology/approach:This study adopts a literature review approach by systematically collecting and analyzing peer-reviewed journal articles and relevant academic sources related to consumer behavior and purchase decision-making. The selected studies were categorized and interpreted based on key determinants such as psychological, social, cultural, and technological factors. Findings: The findings indicate that purchase decisions are shaped by the interaction of cognitive factors (such as perception, motivation, and attitudes) and external influences (such as social environment, marketing stimuli, and digital platforms). Recent literature also highlights the growing importance of online information, social media, and electronic word-of-mouth in accelerating and modifying consumer decision processes. Research limitations/implications:This study is limited to secondary data obtained from published literature, which may restrict the depth of contextual analysis and empirical validation. In addition, variations in research settings and methodologies across reviewed studies may affect the comparability of findings. Practical implications: The results suggest that firms should design marketing strategies that integrate both rational appeals (product information and value propositions) and emotional engagement (brand image and social influence) to effectively influence consumer purchase decisions. Originality/value:This study provides a comprehensive synthesis of cognitive, emotional, and social perspectives on consumer purchase decision-making, offering an integrative framework that can serve as a foundation for future empirical research. Paper type: Literature review
Co-Authors Anita Fristya Syamsul Arifin Zainal Fanani