Ilham Junaid
Politeknik Pariwisata Makassar, Jl. Gn. Rinjani Jl. Metro Tj. Bunga No.1, Tj. Merdeka, Kec. Tamalate, Kota Makassar, Sulawesi Selatan 90224, Indonesia

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The Use of Social Media in Promoting Outbound Tour Packages at PT. Dwidaya World Wide Makassar Venice Dewi Lestari; Darmayasa Darmayasa; Ilham Junaid
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.365

Abstract

This study aims to: 1). Determine the implementation of social media in promoting outbound tour packages at PT. Dwidaya World Wide Makassar, 2). Knowing the advantages and disadvantages of PT. Dwidaya World Wide Makassar in promoting outbound tour packages. In this study, the data collection technique uses direct communication by asking questions to the resource persons to get information or data. Then a written question related to this research was prepared. Data was collected using qualitative methods: interviews, documentation, and data analysis. The results of the study show that, PT. Dwidaya World Wide implements Facebook and Instagram social media to promote outbound products and tour packages by utilizing social media features. In increasing the promotion of outbound tour packages through social media @dwidaya_tour utilizes Facebook and Instagram features such as photo posts, videos, followers features, hashtags, captions, likes, comments and shares. This feature plays an important role in carrying out promotional activities and building interaction with followers so that it can form more effective promotions. In promoting outbound tour packages, of course, there are advantages and disadvantages on PT. Dwidaya World Wide. The advantages are a large selection of tour packages, a verified Instagram account, a large number of followers and consistency in uploading posts. The disadvantages are that the use of features has not been maximized, the interaction between followers and admins has not been maximized, there are no testimonials and guest documentation. There are several weaknesses of PT. Dwidaya World Wide is no guest travel documentation or testimonials, neither photos nor videos, more featuring templates.
RESILIENCE IN CULTURAL ATTRACTION: A STUDY AT SOMBA OPU FORT, GOWA REGENCY Helena Widjaja; Ilham Junaid
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.816

Abstract

This paper breaks down what resilience really means and how it helps the destination bounce back from tough times. The research aims to identify the challenges and opportunities in managing cultural tourism at Fort Somba Opu, and to propose strategies for managing Fort Somba Opu from a resilience perspective. This research applies a qualitative method, with the study location being Fort Somba Opu, Gowa Regency, during the period of August-October 2025. The research results indicate that Fort Somba Opu faces various challenges, both between the managers and the community and between the managers and relevant government agencies. These challenges include limited basic and supporting tourism facilities, land use conflicts between the fort area and the local community due to the area's location being mixed with the community, a lack of income sources, and damaged traditional houses. Besides these challenges, Fort Somba Opu also has opportunities that allow it to develop further and survive in the long term, such as being a center for cultural festivals and activities related to culture, and having great potential for collaboration with the private sector to obtain development and expansion funds. The proposed strategy involves short, medium, and long-term approaches, allowing the destination to develop gradually by building a strong foundation at each stage before moving to the next level. The strategy includes: infrastructure improvements (accessibility and providing access for public transportation like busses to enter the fort area), adding facilities such as a Tourist Information Center, souvenir shops, more decent sanitation facilities, and a better lighting system, collaborating with the private sector to obtain development capital, developing innovative tourism packages, and government support by creating policies to separate the tourism area from public road access for the community. The above strategies are part of the Sombu Opu Fort's resilience perspective, applying the concept of resilience and requiring revitalization efforts to revive the fort tourism area amidst external challenges and changes. This research reinforces the urgency of resilience in cultural attractions to protect historical sites from significant threats. This research is expected to make a significant contribution to the development of an applicable resilience concept for the preservation and development of cultural destinations in Indonesia.  
ANALYSIS OF TOURIST PERCEPTIONS OF FACILITIES AND ACCESSIBILITY OF BOSOWA BEACH Andi Agis Alifa Batari; Ilham Junaid
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 2 No. 1 (2025): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v2i1.846

Abstract

This study aims to identify the current conditions of activities and accessibility to support tourism at Bosowa Beach and analyze visitor perceptions of accessibility and facilities at Bosowa Beach. It is hoped that this research will contribute to sustainable tourism at Bosowa Beach.To ensure tourists feel comfortable and at ease during their visit, good facilities and accessibility are crucial. Good facilities are crucial for keeping visitors satisfied and wanting to return. Bosowa Beach boasts beautiful natural scenery and numerous engaging recreational activities, but research has found that supporting facilities such as public restrooms, seating, and parking areas are still lacking. Furthermore, poor roads and a lack of public transportation limit access to the beach. Bosowa Beach still faces challenges such as inadequate supporting facilities and limited road access.The research approach uses a qualitative descriptive method with the aim of describing tourists' perceptions comprehensively. Data collection techniques in this study used observation, interviews, questionnaires, and documentation studies. Observations were conducted directly in the beach area to identify the condition of facilities and accessibility. The questionnaire was structured using a Likert scale with five assessment categories, ranging from very good to very bad. The results of this study indicate that tourist perceptions of facilities and accessibility still need to be improved to support the sustainable development of Bosowa Beach tourism. This research provides strategic recommendations for managers and local governments on how to improve facilities and increase accessibility to enhance tourist satisfaction, destination attractiveness, and local economic contribution. Strategic recommendations are aimed at destination managers and local governments to improve road infrastructure, public facilities, and accessibility of tourist information. These improvements are expected to increase Bosowa Beach's popularity as a disability-friendly destination, increase tourist arrivals, and boost the local economy. This research provides important insights that will serve as a basis for developing policies related to sustainable tourism at Bosowa Beach.