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All Journal Proceedings International Conference on Marine Tourism and Hospitality Studies
Darmayasa Darmayasa
Politeknik Pariwisata Makassar, Jl. Gn. Rinjani Jl. Metro Tj. Bunga No.1, Tj. Merdeka, Kec. Tamalate, Kota Makassar, Sulawesi Selatan 90224, Indonesia
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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Handling of Domestic Tourists by Tour Guides at CV. Wali Wali Makassar A Tri Hendra Gunawan; Margaretha Wadid Rante; Darmayasa Darmayasa
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.361

Abstract

The number of tourists in Indonesia has increased rapidly, and one of the key factors contributing to this is the demand for tour package trips. Domestic tourists are one of the market segments that generate revenue for travel agencies. With this high demand, travel agencies must ensure that domestic tourists are handled properly by tour guides. Therefore, this study aims to (1) understand the preparations for tourist trips by CV. Wali Wali Makassar and (2) identify the qualifications of the tour guides at CV. Wali Wali Makassar. This research uses a qualitative approach. The researcher collected data using direct interviews with key informants and through literature review. Data analysis was conducted by gathering, managing, analyzing, presenting data, and drawing conclusions descriptively from the primary data obtained through interviews and direct documentation from the operational staff at CV. Wali Wali Makassar's tour package office. Secondary data sources consisted of documents and written reports obtained from parties that supported the primary data related to the research topic. Conclusions were drawn based on reduced data from the informants. The results of this research indicate that (1) the preparation for tourist trips conducted by CV. Wali Wali Makassar is not yet optimal and faces several challenges. The main challenge that needs attention is the lack of safety equipment during emergencies, such as the absence of a first aid kit at CV. Wali Wali Makassar. (2) The qualifications of the tour guides used in the tour packages at CV. Wali Wali Makassar are not yet fully met, even though the company pays attention to various important factors to ensure proper tourist handling based on the established standard operating procedures. The lack of adequate tour guide qualifications has become an obstacle in executing tour packages. These factors need to be addressed to ensure optimal handling of tourists based on the standard operating procedures set by CV. Wali Wali Makassar.
The Use of Social Media in Promoting Outbound Tour Packages at PT. Dwidaya World Wide Makassar Venice Dewi Lestari; Darmayasa Darmayasa; Ilham Junaid
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.365

Abstract

This study aims to: 1). Determine the implementation of social media in promoting outbound tour packages at PT. Dwidaya World Wide Makassar, 2). Knowing the advantages and disadvantages of PT. Dwidaya World Wide Makassar in promoting outbound tour packages. In this study, the data collection technique uses direct communication by asking questions to the resource persons to get information or data. Then a written question related to this research was prepared. Data was collected using qualitative methods: interviews, documentation, and data analysis. The results of the study show that, PT. Dwidaya World Wide implements Facebook and Instagram social media to promote outbound products and tour packages by utilizing social media features. In increasing the promotion of outbound tour packages through social media @dwidaya_tour utilizes Facebook and Instagram features such as photo posts, videos, followers features, hashtags, captions, likes, comments and shares. This feature plays an important role in carrying out promotional activities and building interaction with followers so that it can form more effective promotions. In promoting outbound tour packages, of course, there are advantages and disadvantages on PT. Dwidaya World Wide. The advantages are a large selection of tour packages, a verified Instagram account, a large number of followers and consistency in uploading posts. The disadvantages are that the use of features has not been maximized, the interaction between followers and admins has not been maximized, there are no testimonials and guest documentation. There are several weaknesses of PT. Dwidaya World Wide is no guest travel documentation or testimonials, neither photos nor videos, more featuring templates.
Co-Authors A Tri Hendra Gunawan Ilham Junaid Margaretha Wadid Rante Venice Dewi Lestari