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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Ilmu Komunikasi INJECT Interdisciplinary Journal of Communication
Anggun Anindya Sekarningrum
Universitas Amikom Yogyakarta
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Role Of Digital Media In Maintaining Pakualaman Culture: Documentation And Community Engagement Anggun Anindya Sekarningrum; Raden Arditya Mutwara Lokita
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 2 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.2440

Abstract

This research discusses the role of digital media in maintaining Pakualaman culture, particularly through social media. The main objective is to identify utilisation of digital media to document and engage the public in the preservation of Pakualaman culture. The official social media accounts of Pakualaman, including Instagram and YouTube, serve as channels for the dissemination of information regarding Pakualaman culture. Meanwhile, the public actively engages by sharing content on platforms such as Instagram, YouTube, and TikTok. This participation helps spread cultural values more widely. The diffusion of innovation theory is used to explain the adoption of digital technology by the public in preserving traditional culture. This research uses a descriptive qualitative method with interviews, observation, and digital content analysis as data collection techniques. The results of the study are expected to provide insight into the role of digital media in cultural preservation.
Rekonstruksi Citra Perusahaan Melalui Komunikasi TJSL: Studi Kasus Strategi Humasda PT KAI Daop 3 Cirebon Veranika Aulia Agatha; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6899

Abstract

Public Relations strategies play an important role in communicating corporate social responsibility as an effort to build a corporate image. This study adopts a constructivist paradigm using a qualitative approach with a case study method. Data were collected through in-depth interviews with the regional Public Relations unit and beneficiary communities, supported by documentation such as activity reports, press releases, and media publications. The findings indicate that the communication strategy was implemented in a structured manner through stages of research and planning, program implementation, communication publication, and evaluation. TJSL Communication was carried out through direct interaction with the community, mass media, and the company’s social media platforms. A humanistic and contextual communication approach enabled the TJSL program to be perceived not merely as the distribution of assistance, but as an expression of corporate care and social commitment. This approach contributed to the formation of a positive image of PT KAI Daop 3 Cirebon as a company that is socially responsible, transparent, and committed to sustainable social and environmental development.
Partisipasi Publik dan Konstruksi Citra: Strategi Community Relations Berbasis Komunitas Railfans di Tingkat Operasional Perkeretaapian Audeline Putri Pramesya; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.7179

Abstract

This study aims to analyze the community relations strategy implemented by the Public Relations unit of PT Kereta Api Indonesia (Persero) Daerah Operasi (Daop) 3 Cirebon in enhancing corporate image through the involvement of railfans communities. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with internal stakeholders from the Public Relations unit of PT KAI Daop 3 Cirebon and representatives of railfans communities, including the Indonesian Railways Preservation Society (IRPS) Cirebon Region, Edan Sepur Cirebon Community, and Railfans Daop 3 Community (KRD3), supported by documentation of activities. The findings indicate that the community relations strategy is implemented in a structured and continuous manner, starting from community mapping and planning, collaborative program implementation, to evaluation. The activities include level crossing safety campaigns, sexual harassment prevention socialization in station areas and train services, involvement of railfans in Eid and Christmas–New Year transportation posts, passenger service support, environmental cleanliness programs at stations, and participation in the inauguration of railway facilities and infrastructure. The involvement of railfans communities as strategic partners strengthens message credibility, increases public participation, and contributes to the formation of a positive corporate image of PT KAI Daop 3 Cirebon as an open, responsif, and socially responsible public transportation company. This study implies that participatory and collaborative community relations strategies play a significant role in strengthening corporate image at the regional operational level.
Co-Authors Audeline Putri Pramesya Raden Arditya Mutwara Lokita Veranika Aulia Agatha