Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INJECT Interdisciplinary Journal of Communication
Wulandari Wurjanti
Universitas Indonesia
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Public Response to #JalanBerkeselamatan Campaign on TikTok: A Social Judgment Theory Analysis Wulandari Wurjanti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4218

Abstract

This study evaluates audience responses to the #JalanBerkeselamatan digital campaign initiated by the Directorate General of Highways, Ministry of Public Works of Indonesia, through the lens of Social Judgment Theory (SJT). The campaign seeks to promote road safety awareness and shared responsibility for maintaining infrastructure, amidst ongoing challenges such as vandalism, overloaded trucks, and limited public understanding. Using qualitative content analysis of campaign videos and digital sentiment analysis of social media comments via Orange and Voyant Tools, the study investigates whether the campaign’s messages align with audience attitudes. Findings show that most responses fall within the Latitude of Non-Commitment, marked by curiosity about infrastructure and safety procedures. This highlights the need for clearer, emotionally resonant, and educational messaging. By focusing on persuasive effectiveness and public receptivity, the study contributes to expanding the discourse on digital campaigns in developing contexts and underscores the value of adaptive, emotionally framed communication strategies to foster meaningful engagement.
Co-Authors