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All Journal JURNAL KOMUNIKASI DAN BISNIS Jurnal Ilmu Komunikasi INJECT Interdisciplinary Journal of Communication
Wulandari Wurjanti
Universitas Indonesia
Religion Arts Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Public Response to #JalanBerkeselamatan Campaign on TikTok: A Social Judgment Theory Analysis Wulandari Wurjanti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4218

Abstract

This study evaluates audience responses to the #JalanBerkeselamatan digital campaign initiated by the Directorate General of Highways, Ministry of Public Works of Indonesia, through the lens of Social Judgment Theory (SJT). The campaign seeks to promote road safety awareness and shared responsibility for maintaining infrastructure, amidst ongoing challenges such as vandalism, overloaded trucks, and limited public understanding. Using qualitative content analysis of campaign videos and digital sentiment analysis of social media comments via Orange and Voyant Tools, the study investigates whether the campaign’s messages align with audience attitudes. Findings show that most responses fall within the Latitude of Non-Commitment, marked by curiosity about infrastructure and safety procedures. This highlights the need for clearer, emotionally resonant, and educational messaging. By focusing on persuasive effectiveness and public receptivity, the study contributes to expanding the discourse on digital campaigns in developing contexts and underscores the value of adaptive, emotionally framed communication strategies to foster meaningful engagement.
Dynamics of Computer-Mediated Communication in Digital Health Services: A Qualitative Study on the Alodokter and Halodoc Applications Galih Primanda Permana; Wulandari Wurjanti; Irwansyah Irwansyah
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1534

Abstract

This study examined the dynamics of computer-mediated communication in digital health services through a comparative analysis of the Alodokter and Halodoc applications in Indonesia. Conceptually, the study is anchored in Computer-Mediated Communication (CMC) and User-Centered Design (UCD) to interpret how interaction patterns and interface choices shape doctor–patient sense-making on mHealth platforms. A qualitative design was employed, using non-participant observation, in-depth interviews, and document analysis. Data were analyzed through open, axial, and selective coding, followed by thematic interpretation. We conducted in-depth interviews with two doctors and two patients, providing an on-the-ground view of how clinicians and users communicate and coordinate care across the two platforms. The findings cluster into three themes: (1) doctors’ flexibility and constraints, including diagnostic limits in the absence of physical examination and work/ incentive trade-offs; (2) patients’ communication experiences, emphasizing accessibility, trust, and privacy; and (3) the role of mobile-AI in facilitating adaptive interactions. Overall, Alodokter and Halodoc enhanced efficiency, reduced time and cost, and expanded access, while face-to-face interaction remained important for complex cases. We conclude that these applications function not only as digital service providers but also as communication ecosystems that shape emerging relationships between healthcare providers and users.
Komodifikasi Personal Branding di Media Sosial Dokter Mutiara Sangaji Wulandari Wurjanti
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3837

Abstract

Doctors act as producers and consumers of health content that not only serves to disseminate health information, but also to build personal credibility, attract patients, and educate the public through social media. This study focuses on the Instagram account @mutiarasangaji owned by Doctor Mutiara Sangaji, a nutritionist who uses this platform to share her personal and professional experiences, including her life journey in implementing a healthy lifestyle and overcoming Peripartum Cardiomyopathy (PPCM). This study uses a qualitative description method and consists of 3 stages, namely data reduction, data presentation, and drawing conclusions. By focusing on the eight personal branding concepts of Peter Montoya through content analysis and the application of personal branding concepts, this study shows that Doctor Mutiara has succeeded in building a strong self-image by utilizing life experiences as her personal branding "commodity" to attract the attention of her audience. By applying the eight laws of personal branding on her Instagram, this Instagram account is not only a source of health information, but also an effective marketing tool to increase credibility and expand patient networks.
Co-Authors Galih Primanda Permana Irwansyah, Irwansyah