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Fakhrurrozi
Universitas Graha Nusantara
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Peran Pembaruan Teknologi Dalam Mengoptimalkan Efisiensi Operasional Di Bidang Manajemen Ekonomi: Tinjauan Kritis Literatur Edison Siregar; Arsidin Batubara; Fakhrurrozi; Imelda Mathauli Pardede
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 1 (2025): JTPI - Januari
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/5g5v0p35

Abstract

In the era of the digital economy, technological innovation plays an important role in improving the operational efficiency of companies. This is especially relevant in economic management, where technologies such as automation, artificial intelligence (AI), big data analytics, and cloud computing can boost productivity, accelerate decision-making, and optimize resource allocation. This study aims to analyze the role of these technologies in economic management through a systematic literature review of research published in the last five years. Data searches were conducted through international journal databases such as ScienceDirect, SpringerLink, and IEEE Xplore, which include articles related to automation, AI, big data analytics, and cloud computing. The results of the study show that the appropriate application of technology can increase efficiency, reduce costs, and provide competitive advantages for companies. However, the application of this technology also requires significant investment and organizational readiness, both in infrastructure and technical skills of the workforce. The implications of the results of this study indicate that the application of technological innovation is an urgent need for companies to remain relevant in an increasingly competitive market, but also requires an adaptive human resource development strategy. These findings contribute to the understanding of the role of technology in economic management and the importance of organizational readiness in its application.
Analisis Strategi Pemasaran Perusahaan Dagang Dalam Meningkatkan Penjualan Nursalamah; Arsidin Batubara; Fakhrurrozi; Imelda Marthauli Pardede; Edison Siregar
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 3 (2025): JTPI - Juli
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/9x21a071

Abstract

In this era of globalization, economic development has progressed in the activities of companies operating in the marketing sector, especially trade. Trading companies are required to implement effective marketing strategies to increase sales and maintain their existence. Marketing strategy is an important thing in a company, because marketing strategy is the main key in determining the appropriate steps to meet sales targets and competitive advantages. This study aims to analyze marketing strategies that can be used by trading companies to increase sales. The method used in this study is to use a qualitative approach. The data sources used are secondary data, which are data collected indirectly, not from original sources, but data from magazines or journals, and data from the internet. Based on the results of the analysis, it shows that effective marketing strategies implemented by a company are market segmentation, targeting, positioning, marketing mix, SWOT analysis, and digital marketing. By implementing these strategies, the company can increase sales and build competitive advantages.
Co-Authors Arsidin Batubara Edison Siregar Imelda Marthauli Pardede Imelda Mathauli Pardede Nursalamah