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Nursalamah
Universitas Graha Nusantara
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Pendampingan Strategi Pemasaran Berbasis Digital Bagi Pelaku UMKM di Kecamatan Padangsidimpuan Utara Yusuf Pathuansyahe; Rizky Mery Octavianna; Juwita Handayani; Nursalamah
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 1 (2025): JTPI - Januari
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/ng0saq95

Abstract

This study aims to explore the impact of digital marketing strategy assistance on MSME (Micro, Small, and Medium Enterprises) actors in North Padangsidimpuan District. Using a qualitative approach and action research method, the study involved 10 MSME actors who were given intensive training on digital marketing, including the use of social media, e-commerce platforms, and digital analytics tools. The results showed that after the training, there was a significant increase in the understanding of digital marketing among the MSME actors, with 100% of participants being able to use social media as a marketing tool. Additionally, most MSME actors reported a sales increase of up to 40% and successfully expanded their markets beyond the local area. However, challenges remain in content management and digital analytics, indicating the need for ongoing assistance. Overall, the findings suggest that digital marketing can enhance the competitiveness of MSMEs, but proper management and understanding of data analytics are crucial for long-term success.
Analisis Strategi Pemasaran Perusahaan Dagang Dalam Meningkatkan Penjualan Nursalamah; Arsidin Batubara; Fakhrurrozi; Imelda Marthauli Pardede; Edison Siregar
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 3 (2025): JTPI - Juli
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/9x21a071

Abstract

In this era of globalization, economic development has progressed in the activities of companies operating in the marketing sector, especially trade. Trading companies are required to implement effective marketing strategies to increase sales and maintain their existence. Marketing strategy is an important thing in a company, because marketing strategy is the main key in determining the appropriate steps to meet sales targets and competitive advantages. This study aims to analyze marketing strategies that can be used by trading companies to increase sales. The method used in this study is to use a qualitative approach. The data sources used are secondary data, which are data collected indirectly, not from original sources, but data from magazines or journals, and data from the internet. Based on the results of the analysis, it shows that effective marketing strategies implemented by a company are market segmentation, targeting, positioning, marketing mix, SWOT analysis, and digital marketing. By implementing these strategies, the company can increase sales and build competitive advantages.
Co-Authors Arsidin Batubara Edison Siregar Fakhrurrozi Imelda Marthauli Pardede Juwita Handayani Rizky Mery Octavianna Yusuf Pathuansyahe