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All Journal Jurnal Economic Edu Jurnal Transformasi Pendidikan Indonesia
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Pendampingan Strategi Pemasaran Berbasis Digital Bagi Pelaku UMKM di Kecamatan Padangsidimpuan Utara Yusuf Pathuansyahe; Rizky Mery Octavianna; Juwita Handayani; Nursalamah
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 1 (2025): JTPI - Januari
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/ng0saq95

Abstract

This study aims to explore the impact of digital marketing strategy assistance on MSME (Micro, Small, and Medium Enterprises) actors in North Padangsidimpuan District. Using a qualitative approach and action research method, the study involved 10 MSME actors who were given intensive training on digital marketing, including the use of social media, e-commerce platforms, and digital analytics tools. The results showed that after the training, there was a significant increase in the understanding of digital marketing among the MSME actors, with 100% of participants being able to use social media as a marketing tool. Additionally, most MSME actors reported a sales increase of up to 40% and successfully expanded their markets beyond the local area. However, challenges remain in content management and digital analytics, indicating the need for ongoing assistance. Overall, the findings suggest that digital marketing can enhance the competitiveness of MSMEs, but proper management and understanding of data analytics are crucial for long-term success.
Analisis Strategi Pemasaran Perusahaan Dagang Dalam Meningkatkan Penjualan Nursalamah; Arsidin Batubara; Fakhrurrozi; Imelda Marthauli Pardede; Edison Siregar
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 3 (2025): JTPI - Juli
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/9x21a071

Abstract

In this era of globalization, economic development has progressed in the activities of companies operating in the marketing sector, especially trade. Trading companies are required to implement effective marketing strategies to increase sales and maintain their existence. Marketing strategy is an important thing in a company, because marketing strategy is the main key in determining the appropriate steps to meet sales targets and competitive advantages. This study aims to analyze marketing strategies that can be used by trading companies to increase sales. The method used in this study is to use a qualitative approach. The data sources used are secondary data, which are data collected indirectly, not from original sources, but data from magazines or journals, and data from the internet. Based on the results of the analysis, it shows that effective marketing strategies implemented by a company are market segmentation, targeting, positioning, marketing mix, SWOT analysis, and digital marketing. By implementing these strategies, the company can increase sales and build competitive advantages.
DAMPAK PEMBANGUNAN INFRASTRUKTUR TERHADAP PERTUMBUHAN EKONOMI DI DESA PUDUN JAE KOTA PADANGSIDIMPUAN Pertama Yul Asmara Pane; Azhar Harahap; Nursalamah
Jurnal Economic Edu Vol. 6 No. 02 (2026): Januari
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jee.v6i02.10083

Abstract

Penelitian ini bertujuan untuk menganalisis dampak pembangunan infrastruktur terhadap pertumbuhan ekonomi di Desa Pudun Jae, Kota Padangsidimpuan. Sampel penelitian terdiri dari 30 masyarakat dan 10 pelaku UMKM, yang dipilih menggunakan teknik purposive sampling berdasarkan keterlibatan mereka dalam aktivitas ekonomi desa dan pemanfaatan fasilitas infrastruktur. Data dikumpulkan melalui kuesioner, wawancara, dan observasi langsung, kemudian dianalisis menggunakan statistik deskriptif untuk menilai kondisi infrastruktur dan pertumbuhan ekonomi, serta regresi linier sederhana untuk menguji pengaruh pembangunan infrastruktur terhadap pertumbuhan ekonomi. Hasil penelitian menunjukkan bahwa pembangunan infrastruktur desa, termasuk jalan, akses transportasi, listrik, dan fasilitas publik, memiliki pengaruh positif dan signifikan terhadap pertumbuhan ekonomi, dengan koefisien regresi β = 0,65, thitung = 4,95 > ttabel 2,04, dan R² = 0,42, yang berarti 42% variasi pertumbuhan ekonomi dijelaskan oleh kualitas infrastruktur. Peningkatan infrastruktur secara nyata meningkatkan pendapatan rumah tangga, pertumbuhan usaha mikro dan kecil, serta PDRB per kapita desa. Meskipun demikian, lebih dari setengah pertumbuhan ekonomi dipengaruhi oleh faktor lain, seperti keterampilan sumber daya manusia, modal usaha, dan kondisi pasar. Berdasarkan temuan tersebut, penelitian ini merekomendasikan agar pemerintah desa dan kota melanjutkan pembangunan infrastruktur secara berkelanjutan, disertai program pemberdayaan masyarakat dan penguatan UMKM, termasuk pelatihan keterampilan dan akses modal, untuk memastikan pertumbuhan ekonomi yang inklusif serta kesejahteraan masyarakat yang merata. Kata Kunci: Infrastruktur, Pertumbuhan Ekonomi, UMKM, Pembangunan Lokal
ANALISIS STRATEGI PEMASARAN PERUSAHAAN DAGANG DALAM MENINGKATKAN PENJUALAN DI KOTA PADANGSIDIMPUAN Lilis Saryani; Ahmad Sayuti Pulungan; Nursalamah
Jurnal Transformasi Pendidikan Indonesia Vol. 4 No. 1 (2026): JTPI January
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/ksmndj18

Abstract

In this era of globalization, economic development has progressed in the activities of companies operating in the marketing sector, particularly trade. Trading companies are required to implement effective marketing strategies to increase sales and maintain their existence. Marketing strategy is crucial for a company, as it is the key to determining appropriate steps to meet sales targets and achieve competitive advantage. This study aims to analyze marketing strategies that trading companies can use to increase sales. The method used in this study is a qualitative approach. The data sources used are secondary data, which is data collected indirectly, not from original sources, but rather data sourced from magazines or journals, and data from the internet. Based on the results of the analysis, it shows that effective marketing strategies implemented by a company are market segmentation, targeting, positioning, marketing mix, SWOT analysis, and digital marketing. By implementing these strategies, the company can increase sales and build a competitive advantage.
Co-Authors AHMAD SAYUTI PULUNGAN Arsidin Batubara Azhar Harahap Edison Siregar Fakhrurrozi Imelda Marthauli Pardede Juwita Handayani PANE, PERTAMA YUL ASMARA Rizky Mery Octavianna Saryani, Lilis Yusuf Pathuansyahe