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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Miftahol Arifin
Universitas Telkom
Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengembangan Identitas Visual dan Strategi Branding Produk Gula Semut “Sekar Sari” sebagai Produk Unggulan Desa Pernasidi Menuju Pasar Premium Miftahol Arifin; Nabila Noor Qisthani; Dian Novitasari; Aswan Munang
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i2.6878

Abstract

The increasing demand for natural and healthy sweeteners has positioned coconut sugar as a high-value commodity, particularly within the premium market segment. However, coconut sugar producers in Pernasidi Village, Banyumas Regency, still face significant challenges in terms of branding and packaging design, limiting their access to modern markets. This community service program aims to develop the visual identity and branding strategy of the “Sekar Sari” coconut sugar product as a leading village product ready to compete in premium markets. The method employed is a participatory co-design approach, involving field observations, exploration of local brand values, interviews with stakeholders, and collaborative design workshops with local producers. The program has resulted in a professional logo, an authentic brand narrative, and eco-friendly packaging design, all of which have been directly implemented in product production and promotion activities. Initial outcomes show an improvement in market perception of the product’s image, increased partner satisfaction with the new presentation, and the producers’ readiness to enter retail and digital sales channels. Beyond its visual impact, this branding process has also fostered a sense of ownership and pride among community members toward their local product. It is concluded that strategic branding, developed through inclusive and contextual methods, can serve as a key driver for economic transformation in rural areas through local product empowerment
Penerapan Sistem Penjaminan Mutu untuk Meningkatkan Kualitas dan Daya Saing Produk Gula Kelapa di Desa Pernasidi Widya Anggraeni Sanggalangi; Merliana Cahya Amalia; Enjeli Intan Fadila; Anugrah Niken Rahmadani; Nunjilatul Rahmah; Reno Sudarno Putra; Dionysius Alfredo Sinaga; Aiza Yudha Pratama; Miftahol Arifin; Yusup Kurnia
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2840

Abstract

The coconut sugar industry in Banyumas Regency, particularly in the Gendis Asri Farmer Group in Pernasidi Village, has great potential but faces obstacles in terms of production quality and business management. The main problems include unstable product quality, non-standard production equipment, and weak quality control and logistics management systems. Through the Student Community Empowerment Program (PMM), the concepts of Total Quality Management (TQM), the use of stainless steel equipment, a digital stock recording system, and training in management and digital marketing were implemented. The results showed improvements in efficiency, product quality, and the independence of the farmer group. This program supports the achievement of SDGs 8 and 9 and strengthens the agro-industry-based rural economy.
Co-Authors Aiza Yudha Pratama Anugrah Niken Rahmadani Aswan Munang Dian Novitasari Dionysius Alfredo Sinaga Enjeli Intan Fadila Merliana Cahya Amalia Nabila Noor Qisthani Nunjilatul Rahmah Reno Sudarno Putra Widya Anggraeni Sanggalangi Yusup Kurnia