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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Anthroposia: Journal of Social and Human Development
Bayu Setiawan
Universitas Maritim Raja Ali Haji
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Analisis Penerapan Teknologi Informasi dalam Pemasaran Digital pada UMKM di Tanjung Sebauk : Dampak terhadap Peningkatan Daya Saing dan Inovasi Produk Afrija Khoirun Nissa; Aulia Firda Rahmadani; Ayattullah Muhaddis Azim; Bayu Setiawan; Hamidah Hamidah; Jelica Rosyiana Silalahi; Lia Safitriani; Muhammad Rangga Pranama Putra; Resa Ristalia; Yohani Natalia Simanulang
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.8376

Abstract

This study aims to analyze the application of information technology in digital marketing in Micro, Small, and Medium Enterprises (MSMEs) in Tanjung Sebauk. The background of this study is based on the fact that although local MSMEs have begun to utilize social media and digital technology, their use is still limited to the basic level and is not yet optimal. This research also uses a qualitative method with a descriptive phenomenological approach, through interviews, observation, and documentation of MSME actors in the region. The results of this study show that social media such as WhatsApp and Instagram have indeed been used as promotional tools, but have not been utilized strategically. The adoption rate of e-commerce is also still very low, with only a small number of MSME actors trying to market their products through online platforms. In addition, the digital marketing strategies implemented are still reactive, unplanned, and lack consistency in building brand image. In this case, it can be concluded that MSMEs in Tanjung Sebauk have great potential to grow through the use of digital technology, but they still need to improve their digital literacy, receive ongoing assistance, and develop more structured marketing plans in order to compete in a wider market and, of course, become better known to the outside community.
The Role of the Tanjungpinang City Health Office in Environmental Health Supervision of Nutritional Fulfillment Service Units under the Free Nutritious Meals Program: A Case Study of SPPG Mekar Sari Bayu Setiawan; Eki Darmawan; Khairi Rahmi
Anthroposia: Journal of Social and Human Development Vol. 1 No. 3 (2026): : September: Anthroposia: Journal of Social and Human Development
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/z76ncz06

Abstract

Environmental health supervision is an essential component in ensuring food safety and the successful implementation of Indonesia's Free Nutritious Meals Program (Program Makan Bergizi Gratis MBG). This study aimed to examine the role of the Tanjungpinang City Health Office in supervising environmental health at the Nutritional Fulfillment Service Unit (Satuan Pelayanan Pemenuhan Gizi—SPPG), using SPPG Mekar Sari as a case study. A qualitative descriptive approach with a case study design was employed. Data were collected through semi-structured interviews, direct observations, and document analysis involving the Health Office, SPPG management, schools, and community representatives. Data were analyzed using the Miles and Huberman interactive model, while T. Hani Handoko's supervision theory served as the analytical framework. The findings reveal that environmental health supervision has been implemented systematically through four supervisory dimensions: standard setting, performance measurement, performance evaluation, and corrective action. Standardized inspection procedures, periodic environmental health assessments, inter-agency collaboration, and continuous technical guidance have strengthened institutional compliance with sanitation and food safety standards. Corrective actions implemented following supervisory evaluations contributed to improvements in waste management, environmental cleanliness, and hygiene practices. The study concludes that effective environmental health supervision depends not only on regulatory compliance but also on collaborative governance, continuous organizational learning, and adaptive management. These findings provide theoretical contributions to public administration and practical recommendations for strengthening environmental health governance to ensure the sustainability of the MBG Program.  
Co-Authors Afrija Khoirun Nissa Aulia Firda Rahmadani Ayattullah Muhaddis Azim Eki Darmawan Hamidah Hamidah Jelica Rosyiana Silalahi Khairi Rahmi Lia Safitriani Muhammad Rangga Pranama Putra Resa Ristalia Yohani Natalia Simanulang