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All Journal Jurnal Ekuilnomi KREATIF: Jurnal Pengabdian Masyarakat Nusantara Harmoni Economics: International Journal of Economics and Accounting
Nida Adenia Rahma
Universitas Negeri Malang
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Strategi Pengembangan Usaha pada UMKM Aisyah Jus di Kabupaten Malang Emilly Nur Hapsari; Nida Adenia Rahma; Agus Hermawan; Agung Winarno
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8787

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role as a driver of the local economy through expanding job opportunities and improving people's living standards. However, operational challenges are still often encountered by MSME actors, especially in product development, marketing strategies, and the implementation of the digital financial system. This study aims to formulate and apply contextual business development strategies for Aisyah Jus MSMEs in Malang Regency. Through a qualitative approach based on case studies, the research team carried out an intensive mentoring program for three months. The intervention is focused on three main domains: (1) product innovation through the development of banner design and brand identity, (2) marketing expansion via integration with the Grabfood platform, and (3) financial modernization with the adoption of the QRIS system. The results of this assistance are expected not only to strengthen the competitiveness of Aisyah Jus MSMEs in the digital ecosystem, but also to be a strategic reference for the development of similar MSMEs in the culinary industry.
Analisis Strategi Perencanaan Pengembangan Income Generating Politeknik Elektronika Negeri Surabaya (PENS) Pasca Penetapan Badan Layanan Umum (BLU) Fariham Masula; Nida Adenia Rahma; Ely Siswanto
Jurnal Ekuilnomi Vol. 8 No. 2 (2026): Ekuilnomi Vol 8 (2), Mei 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hk9zzf61

Abstract

Penelitian ini menganalisis strategi dan kebutuhan sumber daya Politeknik Elektronika Negeri Surabaya (PENS) sebagai Badan Layanan Umum (BLU) menggunakan metode kualitatif dan analisis dokumen. Dengan teori Kurt Lewin dan John P. Kotter, penelitian ini mengidentifikasi langkah transformasi melalui pemanfaatan sumber daya sesuai Rencana Strategis Bisnis (RSB). Hasilnya merekomendasikan optimalisasi aset, digitalisasi, serta penyusunan Prosedur Operasional Estándar (POS) dan tarif layanan sebagai strategi inovatif. PENS juga disarankan memperhatikan lima aspek utama yakni fungsi layanan publik, keseimbangan akademik-bisnis, kepatuhan regulasi, sistem evaluasi, serta pelaksanaan bertahap dan terukur
Implementation Of Marketing Mix Strategy 4P in With Love Milli Business Shafa’ Annisa Puspasari; Nida Adenia Rahma; Muhammad Nashirul Haq; Sudarmiatin Sudarmiatin
Harmoni Economics: International Journal of Economics and Accounting Vol. 1 No. 4 (2024): November : Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v1i4.51

Abstract

In the contemporary business environment, which is prone to competition, marketing can be considered as a series of structured business activities to plan, produce, price, promote, distribute goods, services, and ideas. The marketing mix is considered as one of the most important aspects of the marketing process, especially in MSMEs which are now growing very rapidly. This study was conducted with the aim of determining the marketing mix in the with love milli business which is used to drive product sales and create competitive advantages. This study uses a qualitative descriptive method that uses data collection techniques in the form of in-depth and structured interviews and observations. Based on the results of the interview, with love milli has implemented a marketing mix (product, price, promotion, place) to create competitive advantages and increase sales.
Co-Authors Agus Hermawan Ely Siswanto Emilly Nur Hapsari Fariham Masula Muhammad Nashirul Haq Shafa’ Annisa Puspasari Sudarmiatin