Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Emilly Nur Hapsari
Universitas Negeri Malang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pengembangan Usaha pada UMKM Aisyah Jus di Kabupaten Malang Emilly Nur Hapsari; Nida Adenia Rahma; Agus Hermawan; Agung Winarno
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8787

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role as a driver of the local economy through expanding job opportunities and improving people's living standards. However, operational challenges are still often encountered by MSME actors, especially in product development, marketing strategies, and the implementation of the digital financial system. This study aims to formulate and apply contextual business development strategies for Aisyah Jus MSMEs in Malang Regency. Through a qualitative approach based on case studies, the research team carried out an intensive mentoring program for three months. The intervention is focused on three main domains: (1) product innovation through the development of banner design and brand identity, (2) marketing expansion via integration with the Grabfood platform, and (3) financial modernization with the adoption of the QRIS system. The results of this assistance are expected not only to strengthen the competitiveness of Aisyah Jus MSMEs in the digital ecosystem, but also to be a strategic reference for the development of similar MSMEs in the culinary industry.
Product Innovation and Diversification: Buttonscarves' Strategy in Maintaining Brand Relevance Fadhilah Nur Oktaviani; Emilly Nur Hapsari; Dina Maria Ulfa; Sudarmiatin Sudarmiatin; Naswan Suharsono
Formosa Journal of Multidisciplinary Research Vol. 4 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i5.172

Abstract

Along with the increasing public awareness and need for modest fashion, the Muslimah fashion industry in Indonesia is growing rapidly. As a leading brand in this field, Buttonscarves has managed to maintain its relevance and competitiveness by implementing product innovation and diversification strategies. This research aims to analyze the implementation of the strategy and its impact on brand sustainability. In this study using a qualitative descriptive approach with a case study method, the data results were collected through digital documentation on e-commerce platforms and official social media from Buttonscarves. The results show that exclusive hijab designs, collaboration with international brands and the use of premium materials enable product innovation. Buttonscarves marketed products continue to innovate such as hijab, accessories, bags, women's shoes to home living products. This study shows fashion businesses the importance of continuous innovation and product diversification to deal with the market dynamics.
Co-Authors Agus Hermawan Dina Maria Ulfa Fadhilah Nur Oktaviani Naswan Suharsono Nida Adenia Rahma Sudarmiatin