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All Journal Cakrawala : Management Science Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Abdullah As Shoib
Universitas Negeri Malang
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Optimalisasi Manajemen Usaha pada Industri Jasa Penataan Rambut Crown Barbershop Ahmad Taufiqurrahman Asy’ari; Abdullah As Shoib; Agus Hermawan; Agung Winarno
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8826

Abstract

Crown Barbershop is an SME engaged in men's hair care and styling services in Cerme, Gresik, which has only been operating since June. This study aims to analyze the strengthening of Crown Barbershop's competitiveness through marketing optimization, service quality improvement, human resource management, and financial system improvement. The research method used is descriptive qualitative through observation and direct interviews with the business owner. The results show that digital marketing based on Instagram and TikTok needs to be optimized with more creative content strategies. In addition, service quality improvement through consistent operational standards also needs to be implemented. In terms of HR, barber skill training is essential to keep up with the latest hairstyle trends. Meanwhile, in the financial aspect, a more structured recording system is needed to ensure business sustainability. This study concludes that the synergy of these four managerial aspects can increase the competitiveness of Crown Barbershop amid increasingly competitive barbershop industry competition.
The Role of Innovation in Business Planning: Creating Competitive Advantage through Creative Strategy Abdullah As Shoib; Agung Winarno
CAKRAWALA : Management Science Journal Vol. 2 No. 1 (2025): Cakrawala : Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/678sdk32

Abstract

The success of business is the main goal for companies, especially in the face of increasingly fierce competition in the global market. The dynamics of market changes, technological developments, and changing consumer preferences force companies to continue to innovate and adapt. This research aims to understand the role of innovation in business planning and how creative strategies based on innovation can be used to create competitive advantage. Using a literature study approach, this research highlights how innovation is not only important in developing new products but also in creating more effective and efficient business strategies. Innovation-based creative strategies enable companies to respond to market challenges in a more flexible way, introduce solutions that differentiate the company from its competitors, and create significant added value for customers. The results of this study show that the integration of innovation in business planning and innovation-based creative strategies is a major factor in creating sustainable competitive advantage. The findings provide useful practical and theoretical insights for companies, academics, and policy makers in formulating more adaptive and future-oriented business strategies.
Co-Authors Agus Hermawan Ahmad Taufiqurrahman Asy’ari