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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Jurnal Studi Seni Visual dan Desain: Les-Guet's
I Putu Adi Natha
Universitas Hindu Negeri I gusti Bagus Sugriwa Denpasar
Arts Humanities

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Culture-Based Typography: The Creation of the Ringgit Bali Font as a Visual Representation of Traditional Balinese Ceremonial Offerings Ida Bagus Putu Adi Pratama; I Putu Adi Natha; Putu Gede Wisnu Yasa
Warna Komunikasi Vol 1 No 1 (2025): Les-Guet's
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/lg.v1i1.4796

Abstract

This study explores the creation of the Ringgit Bali font, a typeface inspired by the visual elements of traditional Balinese ceremonial offerings, particularly Lamak. Employing a practice-based research approach, the study investigates how the aesthetic values and philosophical meanings embedded in Balinese culture can be translated into letterforms with distinctive characteristics. The research aims to uncover the visual potential of Lamak and adapt it into a type design that not only represents Balinese cultural identity but also serves diverse design applications, including branding, visual identity, and promotional media. The font development process involved form analysis of Lamak, typographic experimentation, and legibility testing to ensure that the resulting design possesses both artistic value and functional usability in visual communication design. Visual data of Lamak were collected through direct observation and documentation studies. The final outcomes of this research include the Ringgit Bali typeface and a documentation book detailing the font creation process, form exploration, and its application across various design contexts.
DESAIN LOGO SEBAGAI STRATEGI IDENTITAS VISUAL DAN PROMOSI INSTITUSIONAL: STUDI KASUS PROGRAM STUDI DKV UHN SUGRIWA I Putu Adi Saskara; Ida Bagus Komang Sindu Putra; I Putu Adi Natha; Ida Bagus Putu Adi Pratama
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 13, No 2 (2026): Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v13i2.79078

Abstract

This study examines logo design as a strategic instrument for visual identity and institutional promotion within newly established academic programs. Using a descriptive qualitative approach, data were collected through documentation, visual observation, and semi-structured interviews with the logo designer and program administrators. Analysis was conducted using visual identity theory, design semiotics, and institutional branding frameworks. The findings show that the logo of the Visual Communication Design Study Program at UHN Sugriwa successfully integrates cultural values, academic vision, and local philosophical meanings into its visual elements—shape, color, and typography. The design reflects the institutional narrative inspired by I Gusti Bagus Sugriwa and effectively builds a distinctive, culturally grounded identity. Furthermore, the logo functions as a strategic communication tool that strengthens institutional credibility and enhances promotional efforts aimed at prospective students. This study contributes to the discourse on culturally grounded identity design in higher education and highlights the role of logo design as a strategic component of institutional branding. 
Co-Authors I Putu Adi Saskara Ida Bagus Komang Sindu Putra Ida Bagus Putu Adi Pratama Putu Gede Wisnu Yasa