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All Journal Journal of Artificial Intelligence and Digital Business Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi)
Putri, Stevani Tri Wahyu
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Transportation

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Analisa Penerapan Metode Analytical Hierarchy Process Dalam Aktifitas Penjurusan Siswa Baru Setiarso, Ichwan; Indriyono, Bonifacius Vicky; Rahayuningtyas, Tri Esti; Umam, Choerul; Ningrum, Melati Ayu Nursida; Wahyu, Arika Norma; Putri, Stevani Tri Wahyu
Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Vol. 7 No. 2 (2023): PROSIDING SEMINAR NASIONAL INOVASI TEKNOLOGI TAHUN 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/inotek.v7i2.3508

Abstract

Saat ini para siswa yang baru lulus dari SMP dan yang berencana melanjutkan ke jenjang Sekolah Menengah Kejuruan (SMK) harus sudah menentukan pilihan program studi apa yang akan di ambil. Tidak dapat dipungkiri bahwa pemilihan tersebut menjadi sesuatu hal yang membingungkan bagi kebanyakan siswa. Hal ini dikarenakan mereka tidak dapat memilih memilih jurusan yang ada sesuai kemampuanya sehingga berakibat gagalnya proses belajar mereka saat di SMK. Konsultasi dan analisa yang matang perlu dilakukan sedini mungkin sebelum memutuskan masuk SMK. Banyak dari calon siswa hanya melakukan konsultasi dengan orang tua maupun guru di SMP yang hasilnya kadang tidak sesuai dengan yang mereka inginkan. Untuk mengatasi permasalahan diatas, dapat dibangun sebuah sistem yang dapat membantu siswa dalam memutuskan jurusan apa yang cocok dengan kemampuan mereka berdasarkan pada kriteria yang ditetapkan. Penelitian ini bertujuan untuk membangun sistem pendukung keputusan menggunakan metode AHP (Analytical Hierarchy Process). Hasil pengujian menunjukkan bawah metode ini cocok digunakan untuk menentukan alternatif terbaik dari sejumlah kriteria yang ditetapkan dalam penentuan jurusan di SMK.
Peran Influencer Terhadap Niat Pembelian Produk Fashion Gen Z Melalui Perbandingan Sosial, FOMO, dan Materialisme Putri, Stevani Tri Wahyu; Rahayuningtyas, Tri Esti; Negara, Wana Pramudyawardana Kusuma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5506

Abstract

The development of social media has enhanced the role of influencers in shaping consumer behavior, particularly among Gen Z. Influencers act not only as sources of information but also as role models who encourage imitative behavior, social comparison, fear of missing out (FOMO), and materialism, which ultimately influence fashion purchase intention. This study aims to analyze the effect of influencer imitation on fashion purchase intention through social comparison, FOMO, and materialism among Gen Z in East Java. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire using a Likert scale and involved 248 Gen Z respondents residing in East Java who follow influencers on social media and actively use e-commerce platforms. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS version 4.0. The results indicate that influencer imitation has a positive and significant effect on social comparison, FOMO, and materialism. Furthermore, social comparison and FOMO are proven to have a positive and significant effect on fashion purchase intention. Materialism also shows a positive and significant effect on purchase intention, although its contribution is relatively smaller than that of FOMO. These findings demonstrate that the influence of influencers on purchase intention is not only direct but also strengthened through psychological and social mechanisms. This study is expected to contribute theoretically to consumer behavior literature and provide practical considerations for fashion industry practitioners and marketers in designing more effective marketing strategies targeting Gen Z.
Co-Authors Bonifacius Vicky Indriyono, Bonifacius Vicky Negara, Wana Pramudyawardana Kusuma Ningrum, Melati Ayu Nursida Setiarso, Ichwan Tri Esti Rahayuningtyas Umam, Choerul Wahyu, Arika Norma