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Lailla, Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs Lailla, Nur
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tmtj0y38

Abstract

Research aim: The aim of this research is to increase the understanding of MSME owners regarding optimizing digital marketing so they can develop their business. Design/Method/Approach: This research uses observation and interview methods (qualitative). Research Finding: The results of implementing Digital Marketing and developing Pawon Encus MSME business products are able to increase buyer attraction. Research limitation: The limitation of this research is the lack of time for sampling because MSME product owners are very difficult to find.
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