KIC
Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business

Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs

Lailla, Nur (Unknown)

Article Info

Publish Date
02 Apr 2024

Abstract

Research aim: The aim of this research is to increase the understanding of MSME owners regarding optimizing digital marketing so they can develop their business. Design/Method/Approach: This research uses observation and interview methods (qualitative). Research Finding: The results of implementing Digital Marketing and developing Pawon Encus MSME business products are able to increase buyer attraction. Research limitation: The limitation of this research is the lack of time for sampling because MSME product owners are very difficult to find.

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Journal Info
KIC
Website

Abbrev

kilisuci

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...