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Influence of Product Innovation, Flash Sale and Electronic Word of Mouth Regarding The Decision To Purchase Aerostreet Products on The Shopee Platform Wibisono, Ario; Raharjo , Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5962

Abstract

Research aim : The objective of this research is to investigate the effects of Product Innovation, Flash Sales, and Electronic Word of Mouth (e-WOM) on the purchasing decisions of Aerostreet products available on the Shopee platform. This study primarily aims to understand the influence of these three factors on consumer behavior in Indonesia's online shopping environment. Design/Method/Approach : This research adopts a quantitative methodology using surveys. A total of 40 questionnaires were administered to students from the Faculty of Economics and Business at Nusantara University PGRI Kediri. The resulting data was analyzed through multiple linear regression to assess how each independent variable affects purchasing decisions. Research Finding : The findings of the research indicate that product innovation has a positive effect on purchasing decisions, with attractive product design and quality being key factors. Flash Sales have also proven effective in increasing a sense of urgency, encouraging consumers to make impulse purchases. Additionally, e-WOM plays an important role in building consumer trust, with positive reviews from other users increasing purchasing interest. Theoretical contribution/Originality : The findings of this study offer a theoretical contribution by enhancing the understanding of the factors that affect purchasing decisions in the digital age, particularly within the e-commerce context in Indonesia. Additionally, it emphasizes the significance of Product Innovation, Flash Sales, and e-WOM in capturing consumer interest. Practitionel/Policy implication : The results of this research can be a reference for business people, especially Aerostreet, in determining more effective marketing strategies. By utilizing product innovation and Flash Sale strategies, as well as positive reviews, companies can increase their competitiveness and attract more customers on the Shopee platform. Research limitation : In this research there are several limitations, including the population which only consists of students at one university, which may not represent all Shopee users. Furthermore, the limited sample size could impact the generalizability of the findings. For future studies, it is advisable to utilize a larger and more diverse sample to achieve more comprehensive results.
Spirituality in Urban Architecture: a Study of Symbolism in Yogyakarta’s Urban Landscape Wibisono, Ario; Huringiin, Nabila
Sinektika: Jurnal Arsitektur Vol 23, No 1: January 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/sinektika.v23i1.11033

Abstract

The development of modern cities over the past few decades tends to overlook the spiritual and symbolic dimensions in urban space design, including in Yogyakarta, which is rich in cultural heritage and spatial philosophy. Rapid urbanization and commercial development have the potential to shift the function of sacred spaces into business and tourism areas, threatening the preservation of spiritual values that form the city’s cultural identity. This study aims to investigate how traditional spiritual values and symbolism persist and transform within the dynamics of contemporary urban spaces in Yogyakarta, as well as to provide recommendations for integrating cultural and spiritual values into future urban planning. An exploratory qualitative approach was employed, focusing on symbolic areas such as the Keraton, Alun-Alun, Tugu Jogja, Malioboro, and Taman Sari. Data were collected through field observations, in-depth interviews with cultural experts, architects, and community leaders, as well as visual documentation. The analysis utilized semiotic and spatial methods to map the relationships between symbols, space, and spiritual meanings. The results indicate that Yogyakarta’s landscape structure still preserves strong spiritual values, such as the philosophical axis of Merapi–Keraton–Parangtritis and sacred buildings serving as centers for ritual and social activities. However, urbanization and modernization have led to a shift in spatial functions toward economic orientation, eroding the meanings and community connections with their cultural heritage. The recommendations emphasize the necessity of integrating cultural and spiritual values into spatial planning policies through the preservation of symbolic structures and the adaptation of local design principles. Additionally, strengthening community and indigenous stakeholder participation is crucial to ensure the continued transmission of spiritual values. This approach is expected to foster the development of cities that are not only functional but also socially and spiritually meaningful.