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Arianto, Antoni Setyo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Creative Industry Product Innovation: Are Scamper Techniques Effective? Arianto, Antoni Setyo; Soeprijatno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xbnr0e91

Abstract

The purpose of the study is to : analyze the application of the Scampermethod in improving product innovation in Lucius ArtDesign/Method/Approach: The method used in this study is aqualitative approach. Through a case study approach, data wascollected through interviews with artisans, and observationsResearch Findings: Lucius Art has a big challenge in creating a productthat can compete in the global market. One way to overcome thisproblem is to encourage product innovation through a systematicapproach such as the Scamper technique.Theoretical contribution/originality: this study enriches the literatureon the application of the Scamper method in the context of the arts andcrafts industry, as well as providing new insights related to productinnovation in small and medium enterprises (SMEs).Practitioner/Policy Implications: This research can be used as areference for creative industry players who want to develop productinnovations systematically.Research limitations: This research focuses on one business venture,Lucius Art, the results of which may not be generalized to the arts andcrafts industry as a whole
Co-Authors Soeprijatno, Edy Djoko