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All Journal KIC Prosiding Simposium Nasional Manajemen dan Bisnis
Soeprijatno, Edy Djoko
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH STRATEGI MARKETING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN AYODYA WEDDING AND DECO DI KABUPATEN NGANJUK Anjarwati, Devi; Soeprijatno, Edy Djoko; Paramitha, Dyah Ayu
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nxcqkx48

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi marketing terhadap kualitas pelayanan, loyalitas pelanggan pada Ayodya Wedding and Deco di Kabupaten Nganjuk. Metode yang digunakan adalah kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner kepada 50 responden. Analisis data menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa strategi marketing berpengaruh signifikan secara parsial dan simultan terhadap kualitas layanan dan loyalitas pelanggan. Kebaruan penelitian ini terletak pada fokus integratif antara promosi digital, penyesuaian harga, dan personalisasi layanan dalam konteks bisnis jasa pernikahan lokal. Temuan ini memberikan kontribusi terhadap pengembangan strategi pemasaran jasa berbasis digital dan hubungan pelanggan dalam industri kreatif lokal.
Creative Industry Product Innovation: Are Scamper Techniques Effective? Arianto, Antoni Setyo; Soeprijatno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xbnr0e91

Abstract

The purpose of the study is to : analyze the application of the Scampermethod in improving product innovation in Lucius ArtDesign/Method/Approach: The method used in this study is aqualitative approach. Through a case study approach, data wascollected through interviews with artisans, and observationsResearch Findings: Lucius Art has a big challenge in creating a productthat can compete in the global market. One way to overcome thisproblem is to encourage product innovation through a systematicapproach such as the Scamper technique.Theoretical contribution/originality: this study enriches the literatureon the application of the Scamper method in the context of the arts andcrafts industry, as well as providing new insights related to productinnovation in small and medium enterprises (SMEs).Practitioner/Policy Implications: This research can be used as areference for creative industry players who want to develop productinnovations systematically.Research limitations: This research focuses on one business venture,Lucius Art, the results of which may not be generalized to the arts andcrafts industry as a whole
Forming Team Synergy: Conflict Management in MSMEs titan, moh. maryndo; Soeprijatno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hs4a5w13

Abstract

Research objectives: This study aims to explore the application of conflict management in creating team synergy in Wholesale Pillow Kediri, as well as understand the factors that affect team dynamics Design/Method/Approach: This study uses a qualitative approach with in-depth interviews and participatory observation as a data collection method. The informants involved are employees and owners at Kediri Pillow Wholesale MSMEs. Research Findings: The results show that the implementation of effective conflict management, such as open communication and mediation, contributes significantly to improving team synergy. There are several strategies that have been successfully implemented, including team training and the preparation of internal regulations to handle conflicts. Theoretical contribution/originality: This research provides new insights into the importance of conflict management in the context of local businesses, especially in the MSME sector. These findings add to the literature on team management and conflict dynamics in the work environment. Practitioner/Policy Implications: This study recommends the implementation of more structured conflict management strategies in small and medium-sized companies to improve team performance and achieve common goals. Limitations of the study: The limitations of this study are the focus on a single location and the lack of generalization of the results. Further research is suggested to cover more locations and industry variations.
The Role of Technology in Improving Employee Performance of Gypsum Installation MSMEs Irfani, Nizam; Soeprijatno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6371

Abstract

Research aim : This study aims to analyze the role of technology in improving employee performance and productivity in Micro, Small and Medium Enterprises (MSMEs), especially in the gypsum installation sector.Design/Methods/Approach: The research results found that the use of modern tools, such as battery-powered drills and standard scaffolding, can increase work efficiency and speed up the gypsum installation process. However, lack of training is a major barrier to technology implementation.Research Findings: This research uses a qualitative approach through case studies and interviews with MSMEs engaged in gypsum installation. Data was collected through structured interviews and direct observation to assess the impact of technology adoption on efficiency and work processes.Theoretical contribution/Originality: This study contributes to the literature on MSMEs by highlighting the unique challenges faced by traditional industries in adopting modern technologies. The study also offers a framework for understanding how focused training can facilitate technology transition.Practitioner/Policy Implications: This study recommends policy interventions, such as subsidies for technology tools and industry-specific training programs, to accelerate technology adoption. Practical implications include the importance of managerial support and ongoing skills development to ensure successful implementation.Research limitations: This research was conducted on a small sample, namely MSMEs in the gypsum installation sector, so the results cannot be generalized. Further research is expected to include a larger sample.
Co-Authors Anjarwati, Devi Arianto, Antoni Setyo Irfani, Nizam Paramitha, Dyah titan, moh. maryndo