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Joko Soeprijatno, Edy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of the Influence of Influencer Endorsement, Fashion Trends, and Prices on Fashion Product Purchase Decisions on TikTok Shop. purnomo, helmi; Joko Soeprijatno, Edy
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6168

Abstract

Abstract Research purposes:Analyzing the significant influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Design/Method/Approach:This study uses a quantitative approach to analyze the collective influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Data were collected through a survey using a structured questionnaire designed based on research variable indicators. Research Findings:Significant Influence of Independent Variables, Novelty in Comprehensive Model, Theoretical and Practical Contributions Theoretical contribution/Originality:Comprehensive Model Integration, Synergy of Social and Economic Factors Implications for Practice / Policy:Optimizing Influencer Marketing Strategy, Competitive Pricing Research limitations:Limited Platform Context, Quantitative Approach
Co-Authors purnomo, helmi