KIC
Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business

Analysis of the Influence of Influencer Endorsement, Fashion Trends, and Prices on Fashion Product Purchase Decisions on TikTok Shop.

purnomo, helmi (Unknown)
Joko Soeprijatno, Edy (Unknown)

Article Info

Publish Date
05 Jun 2025

Abstract

Abstract Research purposes:Analyzing the significant influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Design/Method/Approach:This study uses a quantitative approach to analyze the collective influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Data were collected through a survey using a structured questionnaire designed based on research variable indicators. Research Findings:Significant Influence of Independent Variables, Novelty in Comprehensive Model, Theoretical and Practical Contributions Theoretical contribution/Originality:Comprehensive Model Integration, Synergy of Social and Economic Factors Implications for Practice / Policy:Optimizing Influencer Marketing Strategy, Competitive Pricing Research limitations:Limited Platform Context, Quantitative Approach

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Journal Info
KIC
Website

Abbrev

kilisuci

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...