Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Social Research Journal of Strategic Marketing and Applied Economics
Aen Fariah
Sekolah Tinggi Agama Islam Kuningan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of the Relationship between Green Marketing Initiatives and Consumer Purchase Decisions in Developing Economies Aen Fariah
Journal of Strategic Marketing and Applied Economics Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Applied Economics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jsmae.v1i1.3

Abstract

Climate change and environmental damage have increased consumer awareness of the importance of sustainability, prompting many companies to adopt green marketing initiatives. In countries with developing economies, where environmental awareness is still in the developing stage, understanding the impact of these initiatives on consumer purchasing decisions is crucial. This study aims to analyze the relationship between green marketing initiatives implemented by companies and consumer purchasing decisions in developing economies. The method used was a quantitative survey involving 300 respondents in various market segments in Indonesia, where data was collected through questionnaires that measured consumer attitudes towards green products and purchase decisions. The results of the analysis show that green marketing initiatives significantly influence consumer purchasing decisions, with factors such as environmental awareness and perception of the value of green products playing an important role in moderating this relationship. This research provides insights for companies on the importance of communicating sustainability values and the benefits of green products to increase consumer loyalty and purchasing decisions. These findings also contribute to the literature on green marketing in the context of developing economies.
Implementation of Productive Zakat and Cash Waqf for Micro- Entrepreneurs: A Legal and Regulatory Review Aen Fariah
Journal of Social Research Vol. 5 No. 1 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i1.2971

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia continue to face structural challenges, especially in accessing financing and empowerment, particularly at the micro level. This study aims to analyze the implementation of productive zakat and cash waqf by the Zakat Collection Unit (UPZ) of STAI Kuningan in supporting micro-entrepreneurs, and to evaluate its compliance with Islamic law and national regulations. This qualitative research uses a juridical-normative and juridical-empirical approach. Data were obtained through interviews, documentation, and literature review, then analyzed descriptively and qualitatively. The findings show that the program has effectively empowered micro-enterprises through business capital, equipment support, and mentoring. Normatively, the practice complies with the objectives of sharia (maqashid syariah), the fatwas of the Indonesian Ulema Council (MUI), and Indonesian laws on zakat and waqf. Nevertheless, institutional and regulatory barriers remain, including the absence of technical guidelines and limited coordination with national zakat authorities. Strengthening legal frameworks and operational procedures is recommended to enhance the institutional role of campus-based UPZ in advancing community-based Islamic economics.
Co-Authors