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All Journal Insight : International Journal of social research Journal of Strategic Marketing and Applied Economics
Mar'atus Solikhah
Sekolah Tinggi Manajemen Informatika dan Komputer LIKMI
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Marketing and Branding Strategies for MSMEs Post-Pandemic, Especially in Rural Areas Oriza Aditia; Dwi Febri Syawaludin; Mar'atus Solikhah
Journal of Strategic Marketing and Applied Economics Vol. 1 No. 2 (2025): Journal of Strategic Marketing and Applied Economics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jsmae.v1i2.7

Abstract

The COVID-19 pandemic has provided impact significant to Micro , Small, and Medium Enterprises (MSMEs) sector , especially those in rural areas . Dependence on marketing traditional become challenge big moment mobility restricted . Post-pandemic , the emergence of habit consumer new as well as acceleration digitalization open opportunity at a time challenge in developing adaptive marketing and branding strategies . Research This aim For identify and analyze effective marketing and branding strategies for MSMEs in rural areas after pandemic , as well as explore factors determinant the success of the strategy in increase Power competitiveness and sustainability business . Research This use approach qualitative with studies cases of five MSMEs in rural areas West Java . Data collected through interview in-depth , observation direct , and documentation . The data analysis technique uses the Miles and Huberman model with stages data reduction , data display, and retrieval conclusion / verification . Research results show that a combination of simple digital strategies ( such as use of WhatsApp Business and social media local ), personalization product based wisdom local , as well as visual storytelling becomes key in building strong branding . Adoption technology in a way gradual , digital training , and collaboration with community local participate push the effectiveness of MSME marketing strategies post-pandemic .
The Failure of the Global Plastics Treaty Conference and Its Implications for Developing Countries Mar'atus Solikhah
International Journal of Social Research Vol. 3 No. 2 (2025): Insight : International Journal of Social Research
Publisher : Worldwide Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/insight.v3i2.71

Abstract

Plastic pollution has become one of the most serious environmental challenges of the 21st century, with more than 11 million tons of plastic entering the oceans each year. Efforts to form the Global Plastic Treaty are expected to be a multilateral instrument that is able to systematically reduce plastic pollution. However, the conference, which took place in 2024–2025, failed to reach a consensus due to the tug-of-war between developed countries, developing countries, the plastics industry, and civil society organizations. This study aims to analyze the factors that cause the failure of the global plastics treaty conference, assess its implications for developing countries, and provide recommendations for alternative policy strategies for the Global South countries. The research uses a qualitative approach with a descriptive-analytical method. Data were collected through documentation studies of official conference documents, reports of international organizations, academic articles, as well as semi-structured interviews with sources from academics, diplomats, and environmental activists. The analysis was carried out using thematic analysis techniques and source triangulation. The results show that the failure of the global plastics agreement is triggered by differences in fundamental interests, the dominance of the industry lobby, and the weak consensus mechanism. By implication, developing countries bear greater environmental and socio-economic burdens, such as increasing marine pollution, vulnerability to informal workers recycling, and limited access to environmentally friendly technologies. The recommendations offered include the formation of a South-South diplomacy coalition, strengthening domestic capacity, and innovative financing mechanisms such as green bonds or plastic taxes.
Co-Authors Dwi Febri Syawaludin Oriza Aditia