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All Journal Jurnal Ekonomi dan Industri Jurnal Manajemen Bisnis Krisnadwipayana
Dr. Ismail Razak, M.Si.
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PELANGGAN INDIHOME DI PROPINSI DKI JAKARTA Dr. Ismail Razak, M.Si.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The aim of this study was to analize the influence of promotion and price on purchase intention of customers of IndiHome in Province of DKI Jakarta. Secondary data was obtained from PT. Telekomunikasi Indonesia, Tbk, while primary data was obtained from customers of PT. Telekomunikasi Indonesia, Tbk in Province of DKI Jakarta through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that promotion and price positively and significant influenced the purchase intention of customers of IndiHome in Province of DKI Jakarta. The conclution of this study is that price was dominant than the promotion in influencing the purchase intention of customers of IndiHome in Province of DKI Jakarta.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PT. GLOBAL SHINSEI INDONESIA Ryan Ichwanto; Dr. Ismail Razak, M.Si.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The aim of this study was to analize the influence of product quality and service quality on customers loyalty. Secondary data was obtained from PT. Global Shinsei Indonesia, while primary data was obtained from customers of PT. Global Shinsei Indonesia, Tbk through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality no significant and service quality significant influenced the customers loyalty. The conclution of this study is that service quality was dominant than the product quality in influencing customers loyalty.
Co-Authors Achmad Nizar Thaib Annisa Islamiati Berlian Rahmatulah Irawati Kusuma Dirja Mohamad Idham Maulani Nirmala Putri Sari Nona Aprillina Nuridin Puteri Herlanies Susanto Rasmansyah Ryan Ichwanto Silviana Fadilla Prasevie