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All Journal Jurnal Ekonomi dan Industri
Dinda Khasa Aulia
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI PELANGGAN PT. ASTRA OTOPARTS DI JAKARTA UTARA Nino Nopriandi; Dinda Khasa Aulia
Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i3.134

Abstract

The purpose to analyze the influence of product quality and price on customer purchase interest in PT. Astra Otoparts Jakarta Utara. The research method uses qualitative and quantitative descriptive analysis, the analysis model used is simultaneous and partially linear regression. The research population is all customers at PT. Astra Otoparts Jakarta Utara. The sampling technique used incidental sampling technique. The results of the research show that in simultaneous or partially ways product quality and price have a positive and significant effect on customer purchase interest in PT. Astra Otoparts Jakarta Utara.
Co-Authors Nino Nopriandi