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All Journal Jurnal Ekonomi dan Industri
Muhammad Luthfi Rifa’i
Program Studi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID DI FAKULTAS EKONOMI UNIVERSITAS KRISNADWIPAYANA Muhammad Luthfi Rifa’i; Wiwik Rachmarwi
Jurnal Ekonomi dan Industri Vol 26 No 1 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i1.196

Abstract

The purpose of this study is to determine the extent to which product quality and promotion influence partially and simultaneously on the purchase decision of android mobile phones of students in the Faculty of Economics, Krisnadwipayana University. This study uses a quantitative approach. Data collection was carried out by distributing questionnaires to students of the Faculty of Economics, Krisnadwipayana University. The analysis used in this study is descriptive analysis and multiple linear regression. The results of the study concluded that quality and promotion have a significant influence partially and simultaneously on the purchase decision of Android mobile phones among students.
Co-Authors Wiwik Rachmarwi