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All Journal Jurnal Ekonomi dan Industri
Hanifa Nurfadila
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PENGGUNA AIR MINUM KEMASAN MEREK AQUA Hanifa Nurfadila; Muhammad Reza Anwar Nurdin
Jurnal Ekonomi dan Industri Vol 23 No 1 (2022): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i1.518

Abstract

The type of approach in this research is a quantitative approach. The sample in this study was the community of 1rd neighbourhood, 4th hamlet, Kranji Village, West Bekasi District.. The sampling technique used is the slovin. The data collection method is using primary data including observation questionnaires and interviews. The data analysis technique used instrument data test, classical assumptions, hypothesis testing, and multiple linear regression. From the results of tests found the fact that brand image and brand trust simultaneously have a significant effect on consumer loyalty. In addition, brand image and brand trust also partially have a significant effect on consumer loyalty.
Co-Authors Muhammad Reza Anwar Nurdin