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All Journal Jurnal Ekonomi dan Industri
Muhammad Reza Anwar Nurdin
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PENGGUNA AIR MINUM KEMASAN MEREK AQUA Hanifa Nurfadila; Muhammad Reza Anwar Nurdin
Jurnal Ekonomi dan Industri Vol 23 No 1 (2022): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i1.518

Abstract

The type of approach in this research is a quantitative approach. The sample in this study was the community of 1rd neighbourhood, 4th hamlet, Kranji Village, West Bekasi District.. The sampling technique used is the slovin. The data collection method is using primary data including observation questionnaires and interviews. The data analysis technique used instrument data test, classical assumptions, hypothesis testing, and multiple linear regression. From the results of tests found the fact that brand image and brand trust simultaneously have a significant effect on consumer loyalty. In addition, brand image and brand trust also partially have a significant effect on consumer loyalty.
PENGARUH DISIPLIN KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT. DYANDRA PROMOSINDO Rafi Elmanda; Muhammad Reza Anwar Nurdin
Jurnal Ekonomi dan Industri Vol 21 No 3 (2020): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i3.576

Abstract

The purpose of this study was to determine the effect of work discipline and communication on employee performance PT. Dyandra Promosindo. The research method uses qualitative and quantitative descriptive analysis, the analysis model used is linear regression both simply and multiple. The study population of all employees of PT. Dyandra Promosindo. The sampling technique of this study used simple random sampling. This study uses a sample size with the Slovin formula. Result work discipline and communication have positive and significant effect on the employees performance of PT. Dyandra Promosindo's, both partially and simultaneous.
Co-Authors Hanifa Nurfadila Rafi Elmanda