Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Industri
Eka Puspita Nurmaya
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN DAN DIVERSIFIKASI PRODUK TERHADAP KEPUASAN NASABAH BANK BRI KANTOR CABANG JAKARTA VETERAN Eka Puspita Nurmaya; Hotman Napitupulu
Jurnal Ekonomi dan Industri Vol 22 No 3 (2021): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v22i3.558

Abstract

To determine the effect of service quality and product diversification on customer satisfaction Bank BRI at the Jakarta Branch Office Veterans. The research method uses descriptive qualitative and quantitative analysis, the analytical model used is linear regression, simultaneous and partially. The research population is Bank BRI customers at the Jakarta Branch Office Veterans who visit from April to June 2021. Result the simultaneous, service quality and product diversification have a significant effect on customer satisfaction at Bank BRI Jakarta Veterans Branch Office. Partially service quality has a positive and significant effect on customer satisfaction, and partially product diversification has a positive and significant effect on customer satisfaction.
Co-Authors Hotman Napitupulu