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All Journal Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin
Tuti Setiatin
Universitas Linggabuana PGRI Sukabumi
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PROMOSI ONLINE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Sugih Prakoso; Tuti Setiatin
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): april
Publisher : PT. ABIG RIZKY PUBLISHER

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This study aims to analyze the influence of Online Promotion and Consumer Trust on Consumer Purchase Interest in e-commerce shopee. The approach used in this study is a quantitative method. The population of this study were students of Linggabuana University PGRI Sukabumi, with a sample of 100 respondents. The data collected were primary data through the distribution of questionnaires to respondents. Data analysis techniques used include instrument validity and reliability tests, as well as analysis prerequisite tests that include normality, multicollinearity, heteroscedasticity, and linearity tests. Data analysis was continued using multiple linear regression. The independent variables in this study are Online Promotion and Consumer Trust, while the dependent variable is Consumer Purchase Interest. The multiple linear regression model obtained produces the equation Y = 6.611 + 0.312 X1 + 0.714 X2, with a constant of 6.611, an Online Promotion coefficient (X1) of 0.312, and a consumer trust coefficient (X2) of 0.174. Based on the t-test, online promotion (X1) shows a partial influence on consumer purchasing interest with a significance value of 0.000 (<0.05). Likewise, consumer trust (X2) has a partial influence with a significance value of 0.01 (<0.05). Simultaneously, Online Promotion and Consumer Trust have a positive and significant influence on Consumer Purchasing Interest. This is proven through the F test in the ANOVA analysis, where the F-count value of 103.695 is greater than the F-table of 3.09, with a significance level of 0.001 (<0.05).
PEMBERDAYAAN SISWA SMA PLUS AL-MANSHURIYAH SUKABUMI MELALUI PELATIHAN BUSINESS MODEL CANVAS UNTUK MENUMBUHKAN MINAT BERWIRAUSAHA Noornissa Sarah Ginanjar; Tuti Setiatin; Agus Sobar
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

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Empowering the younger generation through entrepreneurship education is a strategic effort to foster independence and enhance the competitiveness of human resources. However, entrepreneurial interest among senior high school students remains relatively low due to limited understanding of business concepts and a lack of practical experience. This community service activity aimed to empower students of SMA Plus Al-Manshuriyah through Business Model Canvas (BMC) training as an effort to stimulate entrepreneurial interest. The activity was conducted in one day, on August 25, 2025, using participatory and applicative methods, which included stages of preparation, training, practice and mentoring, and evaluation. The results indicated an improvement in students’ understanding of entrepreneurship concepts and the nine elements of the Business Model Canvas. In addition, students demonstrated increased creativity, active participation, self-confidence, and interest in designing and developing business ideas independently. Therefore, Business Model Canvas training proved to be effective as a means of strengthening entrepreneurship education and empowering senior high school students.
Co-Authors Noornissa Sarah Ginanjar Sobar, Agus Sugih Prakoso